ITBC is actively seeking to embrace Indigenous Cultural Tourism participants in the Province by considering them “stakeholders”.
ITBC is equally encouraging the Indigenous Cultural Tourism industry participants to become involved in the decision-making process pertinent to all ITBC programming. Any Indigenous Cultural Tourism operator who seeks to participate in ITBC’s decisions can earn a voting right in exchange for investing in an ITBC marketing program.
Benefits of the Stakeholder Model
Increasing awareness of the ITBC value proposition.
The Stakeholder Model is a Win-Win-Win opportunity for tourists, tourism operators and ITBC alike.
Tourists will benefit from a larger selection of choices as ITBC would represent and promote the entire spectrum of tourism products and services in BC.
The tourism operators and, by extrapolation, the tourism industry will benefit from a greater number of Marketing Initiatives promoting their individual services.
ITBC will benefit from a stronger, more relevant representation of all tourism operators in BC, positioning it as an impactful organization and the destination of choice for all BC tourists.
ITBC - Overview - Transition to the Stakeholder Model