Shaping the future of Aboriginal Tourism

AtBC Celebrates its 20th Anniversary Milestone with Industry Partners

Coast Salish Territories - The Aboriginal Tourism Association of BC (AtBC) is celebrating its 20th Anniversary at the BC Tourism Industry Conference – the tourism event of the year in BC. AtBC will host the opening reception and welcome the delegates on February 22, 2017 at the Songhees Wellness Centre, in the Lekwungen Territory. The conference is presented by the Tourism Association of BC (TIABC) in partnership with Destination BC (DBC).

“AtBC is proud of our 20 year milestone, we continue to make enormous strides and progress with a long list of partners and stakeholders to thank.” says Brenda Baptiste, AtBC Chair.  “The BC tourism conference is a great platform to communicate our progress as the official Aboriginal tourism organization for BC and to celebrate our partners.”

“We look forward to the next 20 years and are committed to our mission to drive Aboriginal tourism growth in BC and leveraging our collective strengths to assist us in achieving our targets,“ Baptiste further states. AtBC looks forward to launching the next 5-year strategy in February 2017 collaborating with our key partners.

The conference is an annual event with a great program designed to educate, promote discussion, generate new ideas and encourage networking and communication between industry colleagues. The event also celebrates the industry leaders and innovators at the prestigious BC Tourism Industry Awards Gala. The conference is being held at the Victoria Conference Centre on February 22 – 24, 2017.

"TIABC congratulates Aboriginal Tourism BC on its 20th anniversary.  The exponential growth of First Nations' tourism throughout the province can be attributed, in large part, to the work that AtBC has done to help develop and promote Aboriginal tourism products and experiences for the enjoyment of thousands of visitors each year. We look forward to acknowledging and celebrating AtBC's achievements at the BC Tourism Industry Conference next month."

“The success of AtBC supports the vision of tourism growth across the province, making British Columbia a stronger, more competitive destination globally. AtBC has made transformative changes over the last 20 years, making authentic Aboriginal tourism a feature of BC’s visitor experience, and the impact of their organization has extended throughout British Columbia and beyond. Destination BC has a long history of working with AtBC and is proud to be their partner. We look forward to AtBC building on their successes for another 20 years, and more.” - Marsha Walden, CEO, Destination BC

AtBC will welcome the delegates with a special evening program to honour the connection to the land, people and culture through arts and culture; food and beverage at the Songhees Wellness Centre in the Lekwungen Territory.

For more information on the Conference, visit:

About Aboriginal Tourism British Columbia

Aboriginal Tourism BC (AtBC) is an Aboriginal tourism association recognized by the BC’s First Nation Leadership as the official representative of the Aboriginal tourism sector. AtBC includes representation from 300 Aboriginal tourism businesses and First Nations communities across BC.  Through training, information resources, networking opportunities and co-operative marketing programs, AtBC is a one-stop resource for Aboriginal entrepreneurs and communities in British Columbia who are operating or looking to start a tourism business.

Media Contact

Paula Amos,  [email protected]


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