Shaping the future of Aboriginal Tourism

Indigenous Tourism Association of Canada Signs Memorandum of Understanding with ITBC

Indigenous Tourism BC (ITBC) and Indigenous Tourism Canada (ITAC) signed a Memorandum of Understanding (MOU) at the BC Tourism Industry Conference in Vancouver, the shared traditional territory of the Tsleil-Waututh, Musqueum, and Squamish Nations.

The memorendum of understanding sets the framework for furthering meaningful collaboration between ITAC and ITBC with a goal to support and foster the Indigenous tourism industry within B.C.

“ITAC recognizes the important work ITBC has done in paving the way for the Indigenous tourism industry in British Columbia,” says Keith Henry, president & CEO of ITAC. “They have established themselves as a leader and pioneer in Indigenous tourism awareness and development, and we are very excited to continue our close work with them.”

ITAC will work with ITBC to cultivate Indigenous tourism product development, joint training initiatives, and cooperative marketing opportunities in the province.

“This is an exciting time for Indigenous tourism; our partnership with ITAC is more important now than ever. As tourism continues to rise throughout Canada, it is imperative we cultivate these relationships to support the economic growth within our Indigenous communities,” said Brenda Baptiste, chair of ITBC. “We look forward to aligning with ITAC on training, product development and cooperative marketing to enhance the benefits for our Stakeholders in British Columbia.”

This partnership between ITAC and ITBC is a vital element in achieving a thriving Indigenous tourism industry in not only British Columbia, but the whole of Canada.

Read the full press release here.