Shaping the future of Aboriginal Tourism
 

Social Media Workshops with ITBC’s Social Media Specialist

September and October 2018

ITBC will be offering in-person and online social media workshops to support our Marketing Stakeholders with their social media initiatives. To register, please email Melanie Bingham at [email protected]

#1 | In-person Social Media Workshop – Build your Social Media Strategy

When: September 25, 2018
Time:    10 am to 4 pm
Where: ITBC Office in West Vancouver (100 Park Royal)

One of the most common ways a potential customer or client will become aware of your business today is through your social channels. It’s never been easier for businesses to deliver their messaging directly into the palm of their customers’ hands.  However, with so much online content being created every day, it’s so important that they understand how to deliver the messages. And how to do it right.

We’ll dive into your business and your customers, build a content calendar, hashtag list and overall strategy.

We’ll cover things like:

  • Choosing the right social channels (Facebook, Instagram, LinkedIn, Twitter, Pinterest etc)
  • How, when and what to post
  • Instagram & Instagram stories
  • Social brand voice & building content strategies
  • Chrome. Bitly. Canva. Planoly. Repost App. and other apps
  • Growing a loyal (& engaged!) following
  • Using the #IndigenousBC hashtag and other hashtags
  • Scheduling content
  • How to share content to various channels and look polished doing it

You’ll end up with a clear actionable plan for your business that leaves you empowered, excited and prepared.


#2 | Online Social Media - General 101

When: September 28, 2018
Time:    10 am to 12 pm 
Where: Webinar – we will send login details after registration

This workshop will explain the social media foundations for small businesses.

We’ll cover:

  • Choosing and setting up the right social channels (Facebook, Instagram, LinkedIn, Twitter, Pinterest etc.)
  • Social brand voice & building content strategies
  • How, when and what to post
  • Using the #IndigenousBC hashtag and other hashtags
  • Scheduling content
  • How to share content to various channels and look polished doing it


# 3 | Online Social Media – How to use Instagram effectively  

When:
1st Session: October 4, 2018
2nd Session: October 11, 2018 
Time: 10 am to 12 pm
Where: Webinar – we will send login details after registration

During the first session of your Instagram workshop we’ll cover:

  • How to craft an effective Instagram profile
  • Link in profile and calls to action
  • Content calendar & curating an appealing instagram feed
  • Hashtag research
  • How to share to other social platforms

During the second session of your Instagram workshop we’ll cover:

  • Question answered from first workshop
  • Instagram Stories and why you creating them often and how to maximize reach
  • Highlights
  • Instagram apps (reposting etc)
  • Insights & analytics
  • Scheduling