Indigenous Tourism BC’s (ITBC) Push for Market-Readiness Program is an application-based program that responds directly to the demonstrated need of support to guide and prepare Indigenous tourism businesses and communities in British Columbia to reach a market-ready status and develop sustainable growth for economic success. Based on the demand, ITBC makes funding available for the development of market-ready Indigenous tourism experiences and products.
This initiative is part of ITBC strategic planning, goals, and mandate to further support Indigenous communities and Stakeholders in BC.
The application intake for the Push for Market Readiness Program for fiscal 2019/20 has now closed. For the following fiscal, ITBC will be sending a formal announcement in July 2020.