Aboriginal Tourism BC heads to Shanghai for the International Luxury Travel Market (ILTM)

Posted on May 6, 2014

I am excited to be travelling to Shanghai, China to attend the International Luxury Travel Market (ILTM) Asia event from June 2 to 5, 2014.

Now in its 8th year, ILTM Asia is the leading luxury travel trade event for the Asia Pacific market, featuring pre-scheduled meetings and important networking opportunities for Asia Pacific buyers and global tourism suppliers.

At the tradeshow, we’ll be meeting with high-end tour operators and travel trade partners from Australia, India and, more importantly, China. Right now, China is the world’s second-largest economy after the US, and it also has the fastest- growing economy on the globe. From 2002 to 2011, Chinese travel to Canada grew 150 per cent – from 95,000 to 237,000 overnight arrivals – and in 2010 the Chinese government granted Canada Approved Destination Status (ADS). Chinese travellers are showing more interest in Canada (the CTC forecasts a steady increase in overnight arrivals in the coming years), and knowledge of Canada’s travel experiences continues to grow and is linked to the increase in the independent travel segment (FIT), as well as luxury travellers – which is a market we want to specifically target. So, this is a vital tradeshow for developing awareness and promoting British Columbia’s Aboriginal travel experiences.

During the tradeshow, AtBC is partnering with Destination BC to host a VIP evening event for 32 media and 11 trade partners on June 4. The soiree will highlight and promote British Columbia and BC’s Aboriginal experiences and travel packages to the Chinese market, and introduce Aboriginal tourism through a presentation by AtBC’s CEO Keith Henry. The evening will also highlight Aboriginal culture with a dance performance by the Le-La-La Dancers, and we have media interviews scheduled with four media groups – Sina.com, Travel Weekly, Travel + Leisure and IQIYI.com.

Check back here for updates on this important upcoming event, as well as live posts while we are in Shanghai.

Totem pole in Duncan, BC

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