German VIP Fam to Haida Gwaii and Northern BC

Posted on August 15, 2014

In July, we had the opportunity to welcome a special group of visitors from German Tour Operators on a FAM trip to Haida Gwaii. Kim Hood and Martin Walter of Destination BC initially approached Aboriginal Tourism BC with the idea to introduce a fairly unknown destination to the German market while exploring First Nations culture, which is of high interest to the German travellers.


The FAM was joined by key decision makers from DERTOURS, CRD, SK Touristik, Meiers Weltreisen, FTI, one journalist, an Air Canada representative from Germany, Jonview Canada (the Canadian-based receptive tour operator that handles all of these clients’ business in BC and Canada) and the German representative of Destination BC.

This trip was our opportunity to introduce the culturally rich destination of Haida Gwaii and its First Nations experiences to these operators, so they can understand it in order to sell it to German customers. For me, the most important goal was to showcase Aboriginal cultural tourism and how visitors will be enriched by these experiences, and I feel that was accomplished on this FAM.


Two days following Germany’s exciting World Cup win, the group arrived eagerly on Haida Gwaii to embark on their adventures and culture immersion on Haida Gwaii. From the welcoming nature of the Haida people, to the fascinating landscapes, marine life, and Mother Nature’s splendor, the FAM was simply amazing. The group thought so, too.

The thank you emails we received from all participants included words such as “epic”, “unforgettable,” “mesmerizing,” “exceeded my expectations,” and “I am your new Ambassador.” More importantly, all indicated they were heading back to their offices with business ideas and new itineraries to promote Northern BC and Aboriginal tourism.

This FAM materialized because of our strong partnership with Destination BC, and was put together with the cooperation of Destination BC’s staff. A huge thank you also goes to Joelle Rabu at the Haida House and the staff at HaiCo who dedicated time and financial support to make this FAM a major success. It was partnership at its best!

Totem pole in Duncan, BC

> Quw'utsun' Cultural Centre