ITB Berlin So Far
ITB started on Wednesday, and we have had a full schedule at the AtBC booth. Here are some interesting notes about the German market.
– the CTC predicts a 2 per cent increase in travel to Canada
– 63 per cent of Germans visitors are likely to recommend Canada to friends and families
– 49 per cent plan their trip with travel agents
– 82 per cent of Germans still use print media
We’ve met with 25 tour operators for about 25 minutes each. Countries included Italy, China, Mexico, Switzerland and of course, Germany. Operators are particularly interested in incorporating First Nations experiences as part of fly- drives and packages. For example, we spoke with a golf tour operator who is interested in developing a tour with First Nations-owned golf courses combined with cultural experiences along the way. Other operators are looking for unique and authentic, off-the-beaten path experiences.