About the Aboriginal Tourism Association of British Columbia



The Aboriginal Tourism Association of British Columbia (AtBC) is the organization that leads the development and marketing of authentic Aboriginal experiences for travellers.

Our Vision is a prosperous and respectful Aboriginal cultural tourism industry sharing authentic products that exceed visitor expectations.

Our Mission is to provide training, awareness, product development and marketing to support a sustainable authentic Aboriginal cultural tourism industry in British Columbia while contributing to cultural preservation and economic development.

All AtBC Stakeholders promoted on our website are considered market-ready. This means that they are fully licensed, insured and will return your inquiries within 24 hours. They are aware of travel trade contracting requirements and industry terms. AtBC conducts a secret shopper program in order to provide support and feedback to its market-ready stakeholder businesses

Totems in Alert Bay Big House

> U’mista Cultural Centre