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Well-being For All
By Indigenous Tourism British Columbia ~ May 2025
Well-being For All: Living the Brilliance of our Ancestors’ Teachings, Today.
From its inception in 1996, Indigenous Tourism BC has evolved into a powerful force for Indigenous tourism. We’ve built something incredible—but the world is changing, and so are we.
At the heart of our mission is a truth we’ve always known: Everything is connected. Our lands, our waters, our stories, our People—woven together in a way that cannot be separated.
This belief shapes everything we do.
We exist to Empower Indigenous Futures and Inspire Global Visitors
We envision a future where Indigenous tourism is a cornerstone of prosperity, sovereignty, and cultural strength.
We serve Indigenous Tourism Businesses and First Nations communities
We serve Indigenous tourism businesses and First Nations communities to create meaningful tourism experiences that share our histories, diverse cultures, connection to the lands, waters, and skies–on our terms.
We are building a future together where travellers don’t just see BC, but understand it through the eyes of its original peoples.
For travellers, this means experiences that nourish the mind, body, and spirit. For Indigenous businesses and First Nations communities, it means opportunities, growth, and a sense of pride.
Indigenous tourism operators are more than business owners—they are storytellers, culture keepers, and land stewards. Driven by a deep sense of purpose, they are reclaiming and sharing their narratives on their terms.
Salmon n Bannock We are Connected to Our Lands, Waters, and Skies.
As travellers seeking Indigenous tourism experiences in British Columbia, you are more than tourists. Curious and open-minded, you crave meaningful adventures that challenge your perspectives, expand your understanding, and provide endless opportunities to engage with First Nations communities and Indigenous cultures in a respectful and enriching way.
We are connected to our lands, waters, and skies. We are connected to our communities and our traditions. And through this connection, we are reframing perceptions, strengthening sovereignty, and ensuring that Indigenous tourism thrives for generations to come.