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Leadership & Organizational Innovation
Collaborating with Indigenous communities to secure shared leadership in the Indigenous tourism industry.
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Experience Development
Providing programs for all stages of Indigenous experience and destination development.
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Marketing
Delivering programs dedicated to raising awareness of the diverse Indigenous tourism experiences in British Columbia.
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Partnerships & Special Projects
Building partnerships that support our mission, vision, and values contributing to Indigenous tourism opportunities.
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Welcome to Indigenous Tourism British Columbia
Living the brilliance of our ancestors’ teachings, today.
From our beginnings in 1996, Indigenous Tourism BC has grown into a powerful force for Indigenous tourism. We exist to empower Indigenous futures and inspire global visitors by living the brilliance of our ancestors’ teachings, today. This is our purpose. We are building a future together where travellers don’t just see B.C., but understand it through the eyes of its original peoples.
How We Support Our Stakeholders
Everything is Connected.
Our lands, our waters, our stories, our Peoples—woven together in a way that cannot be separated. This belief shapes everything we do.
Become an Indigenous Tourism BC Stakeholder
Join Indigenous Tourism BC’s Stakeholder program to connect with expert guidance, training, funding, networking, and valuable industry insights. As a Stakeholder, you’ll gain access to support, opportunities, and resources to help your business thrive and reach its full potential.
Our Impact in Action
Discover the stories that highlight our commitment to making a difference, from groundbreaking initiatives to community-driven change.
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Announcing $6M Tourism Training Initiative
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Authentic Indigenous Program Renewal
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The Invest in Iconics Strategy
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Funding BC Visitor Centres
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Engaging Nsyilxcən Youth at the Nk’Mip Desert Cultural Centre
Featured Tourism Training
We provide free tourism training for current and aspiring Indigenous tourism workers, employers and communities in B.C.
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Ready For Action: Develop and Package your Tourism Product
Learn how to transform and revitalize your approach to visitor experience design, creating long-lasting impressions with this self-paced online course. This program includes 1:1 coaching with the Tourism Cafe experts once complete.
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Build Your First Tourism Website with Squarespace
In this hands-on workshop series, participants will learn how to plan, design, build, and launch a fully functional website using Squarespace—no prior web design experience required.
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Intro to Culinary & Agritourism
Do you work with plants, animals, or traditional foods in British Columbia? Curious about how your work connects with culinary and agritourism? This intro session is for you!
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Indigenous Ambassador
This in-house ITBC workshop is about the value of being an Indigenous ambassador, how to amplify your own Indigenous culture and how to introduce visitors to First Nations.
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Tourism Digital Marketing Accelerator
Get personalized digital marketing plans and guidance from eLearningU coaches with deep tourism industry expertise. Receive a comprehensive digital audit, 1-hour expert coaching call and a personalized implementation plan. Limited spots available. Apply today to jumpstart your tourism business by applying directly on eLearningU's website, and listing "Indigenous Tourism BC" as your local tourism organization.
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BCHA Fast Track Series: Managing Crisis Communications
Prepare to face the unforeseen with resilience and professionalism. In this series, we equip participants with essential management and communication tools tailored to the unique crisis challenges of the hospitality sector.
