Shaping the future of Aboriginal Tourism


Indigenous Tourism BC (ITBC) is a non-profit, Stakeholder-based organization that is committed to growing and promoting a sustainable, culturally rich Indigenous tourism industry.

A sustainable Indigenous tourism sector with diverse products in communities in every region of the province is recognized as one of the major focuses for achieving the target set by the Premier to double tourism revenues in B.C. by 2015.

Through training, information resources, networking opportunities and co-operative marketing programs, ITBC is a one-stop resource for Indigenous entrepreneurs and communities in British Columbia who are operating or looking to start a tourism business. ITBC works closely with tourism, business, education and government organizations to help Indigenous tourism businesses in BC offer quality experiences and actively promotes these experiences to visitors and local residents.


Indigenous Tourism BC Reveals New Strategic Direction for Indigenous Tourism

Brenda Baptiste, Chair of the Indigenous Tourism BC (ITBC) Board of Directors announced the launch of ITBC’s 2018/2019 Action Plan.

Indigenous Tourism BC Shares Record-breaking Tourism Statistics

Three-year audit reveals unprecedented growth of Indigenous tourism across the province.

Compiled by O’Neil Marketing & Consulting, the report offers insights into the performance of Indigenous tourism in BC between 2013 and 2017. Specifically, the document shares actions taken by ITBC to support the development of Indigenous tourism; and outlines growth prospects as indicated by tourism operators, travel trade representatives and industry partners.