Indigenous Tourism BC (ITBC) is a non-profit, Stakeholder-based organization that is committed to growing and promoting a sustainable, culturally rich Indigenous tourism industry.
A sustainable Indigenous tourism sector with diverse products in communities in every region of the province is recognized as one of the major focuses for achieving the target set by the Premier to double tourism revenues in B.C. by 2015.
Through training, information resources, networking opportunities and co-operative marketing programs, ITBC is a one-stop resource for Indigenous entrepreneurs and communities in British Columbia who are operating or looking to start a tourism business. ITBC works closely with tourism, business, education and government organizations to help Indigenous tourism businesses in BC offer quality experiences and actively promotes these experiences to visitors and local residents.
On January 22, 2018, the Honourable Bardish Chagger, Minister of Small Business and Tourism, announced a $2,250,000 investment from the Government of Canada to support Aboriginal Tourism BC’s ‘Pulling Together’ strategy over the next three years.
New name results from engagement sessions and input from various Elders, Leaders and community Stakeholders