Shaping the future of Aboriginal Tourism


Indigenous Tourism BC (ITBC) is a non-profit, Stakeholder-based organization that is committed to growing and promoting a sustainable, culturally rich Indigenous tourism industry.

A sustainable Indigenous tourism sector with diverse products in communities in every region of the province is recognized as one of the major focuses for achieving the target set by the Premier to double tourism revenues in B.C. by 2015.

Through training, information resources, networking opportunities and co-operative marketing programs, ITBC is a one-stop resource for Indigenous entrepreneurs and communities in British Columbia who are operating or looking to start a tourism business. ITBC works closely with tourism, business, education and government organizations to help Indigenous tourism businesses in BC offer quality experiences and actively promotes these experiences to visitors and local residents.


Elijah Mack-Stirling is the New Franchise Owner of Kekuli Cafe in Merritt

Stop in for Saskatoon berry bannock and say hello to Eli at Kekuli Cafe Merritt or check out Sharon’s venison tacos at the second location in Westbank, B.C.

Indigenous Tourism Association of Canada Signs Memorandum of Understanding with ITBC

Indigenous Tourism BC (ITBC) and Indigenous Tourism Canada (ITAC) signed a Memorandum of Understanding (MOU) at the BC Tourism Industry Conference in Vancouver, the shared traditional territory of the Tsleil-Waututh, Musqueum, and Squamish Nations.