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The Value of Indigenous Tourism
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Indigenous Ambassador
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Learning Hub
ITBC provides a wide range of tourism training, courses, and workshops, as well as access to funding and work placement opportunities.
Tourism Training
We offer a diverse range of free, culturally centered workshops, professional certifications, post-secondary diplomas, and work placement programs—all designed to help you, your business and your community thrive. Access to a wide range of training provides the skills and knowledge to uplift the Indigenous tourism industry. Together, we can create authentic, sustainable tourism experiences that honour our legacy and drive economic success.
Get Access to Funding
At ITBC, training is at the heart of our Mission. We foster growth and leadership, empowering you to shape a vibrant Indigenous tourism sector. Let us know what the future of Indigenous Tourism looks like for you, your business and your community and receive access to funding.
Build Your Future
We can connect First Nations and Indigenous Peoples in B.C. with work placement opportunities through our network of First Nations and Indigenous tourism businesses, entrepreneurs, partners and communities. We believe in fostering growth and leadership within the province and empowering individuals to shape a vibrant Indigenous tourism industry. Hands-on training and immersive learning help individuals master new skills and apply them in ways that drive meaningful change within their communities. Build confidence and capability. Reach out to our team today.
Featured ITBC Workshops
ITBC has developed signature workshops over the years, each tailored to empower Indigenous tourism professionals and enrich visitor experiences. Discover the impact of a sustainable and authentic Indigenous tourism industry, learn about the cultural significance and economic benefits of tourism for First Nations and Indigenous Peoples in B.C., and gain the skills to tell your own story.
Training to Match Your Goals
We partner with industry experts to cover the essential areas that drive success and foster growth within Indigenous communities and the Indigenous tourism industry in B.C. Discover our current training opportunities across these key areas, or apply for tourism training funding.
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Indigenous Cultural Tourism training equips you with the skills to authentically integrate Indigenous knowledge, values, and storytelling into your tourism experiences, fostering deeper connections between visitors and Indigenous cultures. Through workshops on Indigenous Ambassadorship, storytelling, community planning, and entrepreneurship, this training empowers you to enhance guest experiences while preserving cultural heritage and ensuring your community thrives and contributes to sustainable economic growth.
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Tourism Management training provides you with essential skills to develop your destination, experience or business. Courses include identifying ideal guests, designing memorable experiences, and optimizing operations. You’ll learn how to price strategically, package travel, refine visitor experiences, and leverage industry trends to drive business growth.
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Stewardship and Sustainability training helps you create environmentally responsible and culturally respectful tourism experiences. Through focused workshops, you’ll learn to integrate sustainable practices, regenerative tourism, and land stewardship into your business, ensuring long-term success while preserving natural and cultural resources for future generations.
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Cultural Awareness training gives you the tools to foster inclusivity, respect, and understanding in diverse environments. Workshops cover topics like cultural safety, anti-racism, and diversity (including 2SLGBTQI+) in the workplace, empowering you to navigate cultural differences, respond to racism, and support Truth and Reconciliation efforts. This training helps you build stronger, more inclusive communities by promoting equity, diversity, and respectful engagement with Indigenous cultures.
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Human Resources training equips you with the tools to create safe, inclusive, and supportive workplaces. Workshops cover key topics ideal for an employee onboarding program, new managers or staff-wide training. Learning about unconscious bias, employee engagement, mental health, and workplace safety helps foster a positive work environment that enhances employee well-being and retention. This training empowers you to build respectful, productive, and mentally healthy workplaces that drive success.
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Customer Service training prepares you to deliver exceptional and inclusive guest experiences. Workshops focus on service quality, handling demanding customers, and conflict resolution, ensuring you can manage challenging situations confidently and empathetically. This training empowers you to create positive, lasting impressions that enhance customer satisfaction and loyalty.
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Health and Safety training provides you with critical skills to maintain safe, secure, and healthy work environments. Workshops cover essential topics such as first aid, CPR, occupational health and safety, food safety and harm reduction, and ensuring preparedness for emergencies and everyday risks. This comprehensive training fosters a safety culture, protecting employees and guests while ensuring compliance with health and safety regulations.
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Branding, Sales, and Marketing training gives you the tools to effectively promote your Indigenous tourism business and connect with target audiences. Workshops cover digital marketing, e-commerce setup, SEO, and social media strategies, ensuring you can build and amplify your brand. Ethical marketing courses teach responsible promotion that respects cultural values, while media relations training helps you manage public perception and foster positive media relationships.
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Business, Administrative, and Financial training provides you with essential skills to manage your operations efficiently and profitably. Workshops cover financial management, cost control, payroll forecasting, and bookkeeping, ensuring your business can optimize its finances. Specialized courses in grant writing, taxation, and creative financial management empower you to navigate the economic aspects of your business with confidence, whether you’re a sole proprietor or managing a larger tourism-based corporation.
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Leadership and Personal Development training equip you with the skills to lead with confidence, integrity, and strategic vision. Workshops cover performance management, strategic thinking, and transformative leadership while offering specialized support for Indigenous women and emerging leaders. This training empowers you to align your leadership style with your values, fostering personal growth and driving meaningful change within your community and organization.