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How Indigenous Tourism BC is Governed

The Board of Directors at Indigenous Tourism BC (ITBC) provides strategic direction and leadership to the organization. The ITBC Board is composed of six regional, six at large, and one ex-officio position for a total of 13 positions.

Some of the professional duties of the Board of Directors are:

  • Develop and adopt policies and procedures governing all aspects of the Society including staff employment, management, and administration
  • Advise the Members of the Society on activities of the Society and make recommendations to the members for their consideration and action
  • Oversee the management of funds of the Society and raise funds for the Society

There are currently three standing committees: Finance, Governance and Marketing.  Each board member serves a two-year term and is elected by voting Stakeholders as needed at the AGM.

To learn more about the roles and responsibilities of ITBC’s Board of Directors, read the bylaws here.

 

MEET OUR BOARD OF DIRECTORS

Brenda Baptiste Director At-large, Nk’Mip Campground

Brenda Baptiste builds capacity and opportunity with the belief that tourism can balance socio-economic development for Indigenous people. A member of the Osoyoos Indian Band (OIB), Brenda graduated as a Registered Nurse specializing in Indigenous health, with a focus on community development.

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Brenda worked with OIB on the marketing and development of Nk' mip Desert Cultural Centre and was responsible for project planning, product and program development, marketing, fundraising, and management of the 12 million dollar capital project. Brenda was Director, Aboriginal Business Showcase for the Four Host Nations at the 2010 Olympics. She has also held the position of Chief Administration Officer for the Tsleil Waututh First Nation, where she worked with the leadership, staff, and community in the areas of economic, social, and community development, and administration and governance. Brenda actively promotes tourism as a foundation for socio-economic development for Indigenous communities.
Lori Simcox Director for the Vancouver, Coast and Mountains Region, Takaya Tours

Lori Simcox has a BBA from Simon Fraser University and an MBA from Royal Roads University.  She is a Certified Management Consultant and a member of Tr’ondek Hwech’in First Nation.  Lori has led consulting projects for the federal government, and works as a senior project manager in several sectors of economic development for Tsleil-Waututh Nation  in North Vancouver. 

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Lori sat on the technical working board for the Four Host First Nations Olympic Secretariat and volunteered with Start-Up Canada. She was involved in the development of Takaya Tours Inc., an award-winning tourism business, and in teaching a course on Indigenous Tourism at the Canadian Tourism College in Vancouver.  She is appointed to the Board of Governors of Royal Roads University.   She currently operates Spal General Constructors Corp. as CEO and is co-owner of Unity Clothing Inc. in North Vancouver.
Sharon Bond Director for the Thompson Okanagan Region, Kekuli Cafe

Sharon Bond is the CEO of Kekuli Aboriginal Foods, Inc. and owner of Kekuli Cafe in West Kelowna.  The successful Indigenous cafe won the Westbank Chamber of Commerce Award for Aboriginal Business of the Year, BC Achievement Award for businesses with more than ten employees, Entrepreneur of the Year Award from ANTCO (Kamloops, BC) in 2010, and the Food & Beverage award from ITBC in 2013. 

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The recent sale of Kekuli Cafe Merritt makes Kekuli the first Indigenous restaurant franchise in Canada, with many more franchises to come. Sharon shares her Nlaka'pamux heritage and traditions at Kekuli, to educate the public, create a welcoming environment, and bring Indigenous foods and tourism offerings to the public. She offers her passion, perseverance, knowledge of business start-ups, outside-the-box thinking, and strong sense of sustainable and social responsibility to Indigenous Tourism BC.  
Frank Antoine Director At-large, Moccasin Trails

Frank Antoine is the co-founder of Moccasin Trails, a cultural tourism company based in Kamloops, BC. He worked at Quaaout Lodge & Spa at Talking Rock Golf Resort for more than a decade and was vital in the development and marketing of authentic Indigenous cultural tourism programs and projects in the Skwlax community.

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He is a strong cultural ambassador and proud to share the traditional knowledge he carries. Frank has sat on a variety of tourism boards, including the Adams River Salmon Society, Shuswap Trail Alliance, Hat Creek Society, McAbee Group, Thompson Okanagan Tourism Association, as well as the Indigenous Tourism Association of Canada.
Chyanne Trenholm Director for the Vancouver Island Region, Homalco Wildlife and Cultural Tours

Chyanne Trenholm grew up in Campbell River and is a proud member of the Homalco First Nation.

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With a Bachelor of Tourism Management and a Minor in Recreation from Vancouver Island University, Chyanne’s passion is for creating capacity within Indigenous communities through tourism development while aiding in cultural revitalization. Chyanne is the Office Manager for her Nations award - winning ecotourism business, Homalco Wildlife & Cultural Tours, which welcomes visitors to experience the traditional lands of the Homalco people in Bute Inlet, BC.
Erin Brillon Director At-large, Totem Design House

Erin Brillon is from the Haida and Cree nations and (Status: Skidegate Haida). Her Haida name is Kalga Jaad (woman of Ice) in inherited by her maternal grandmother, is from the Laana T’sadas Eagle Clan of Skidegate Haida. As an entrepreneur and advocate for Indigenous businesses, Erin regularly networks and collaborates with Indigenous business owners, artists and cultural leaders up and down the coast- seeking culturally relevant opportunities to build Indigenous local economies.

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Her Cree side from her maternal grandfather is from Lesser Slave Lake, Alberta. Erin’s work experience has been in deep connection to her people. From the age of 14,  Erin was assisting her mother, Edna Brillon, in promoting, marketing and selling Northwest Coast Native art. Growing up in the field of a thriving and internationally revered art form has had a lifelong impact. Being close family friends (distant relations) to famed Haida artist Bill Reid profoundly influenced her life. Art show openings, urban feasts and Indigenous gatherings were a regular part of her life. Erin has always held a deep sense of pride and reverence for her culture.  As a young adult, Erin moved into the area of developing and coordinating healing programs on First Nations reserves throughout B.C. These programs addressed the intergenerational effects of colonization and the traumas of the Indian residential school system. This provided her with an in-depth experiential understanding of the issues that are at the heart of the disempowerment of Indigenous people.  For nearly a decade, Erin worked for an Indigenous non-profit organization, which provides a variety of social programs in Courtenay, Vancouver Island. Erin’s work focused on the development, administration, and facilitation of a variety of Indigenous youth and family based empowerment programs. Three years into this work Erin realized that her ability to create a positive impact was limited due to her lack of higher education. During a 3.5 year period she completed a Liberal Arts Degree with a minor in psychology. Erin completed her study while maintaining a 3.7 GPA, working 1/2 time at Wachiay, and parenting her three active kids. Erin also founded and coordinated an art program and social enterprise, called OneTribe, a youth artist collective, where she taught both the making and the marketing of art based products.  Since 2015, Erin has focused all her energy into growing her clothing, home decor and jewellery business, Totem Design House. After years of wanting to collaborate on a clothing line with her brother, artist/jeweller/carver Jesse Brillon’s Haida designs, the siblings were finally were in a position to make it happen. Totem Design House has been an all consuming labor of love for Erin, and has stretched her skills and abilities on countless levels. She has single-handedly designed, produced, marketed and administrated every aspect of the business. From making one of a kind traditional regalia, hemp and organic linen home decor textiles, uniquely designed eco-friendly women’s apparel, to t-shirts and hoodies and seal fur and dentalia shell jewelry. THD is founded on Indigenous values, and is careful to not “trinketize” or devalue the art form. Erin explains that the market for northwest coast giftware products and clothing is flooded by mass produced, mostly made overseas goods, where native artists are paid only nominal royalties. “We are the antidote to the ongoing commodification of our culture, by what has largely been dominated by non-Indigenous business owners.” Totem Design House is the culmination of a family effort, their clothing and accessories featured in Smithsonian Museum Gift Stores and other museums such as McCord Museum in Montreal and Haida Gwaii Museum.  In 2015, Andy Everson, acclaimed Northwest Coast artist joined forces with Erin, all aspects of their lives melded personally, professionally and culturally. Totem Design House produces an exclusive line of his works in the “Andy Everson Collection”. This collection ranges from traditional motif on hemp pillows to Andy’s uber popular melding of traditional art with pop culture. The fruition of this creative connection is the expansion into a brand new studio. Brillon designed every square inch of the space from the ground up, from the working studio and showroom—to their living space above the waterfront studio on Comox Avenue on K’omoks First Nation. As someone who doesn't consider business and capitalism her "life path", Erin has been driven to expand on the work she’s done in non-profit empowerment work by establishing Copper Legacy Indigenous Empowerment Society. Even before TDH was profitable, Erin was donating to Indigenous youth projects, from supporting local girls empowerment workshops to aid in the suicide crisis facing Cree youth in Attawapiskat Ontario.  “With equal passion that I have for the art and culture, so too is my passion of uplifting Indigenous people from the aftermath of genocide, colonial oppression and loss of culture. Through Copper Legacy, we plan to have a broader impact in Indigenous communities through developing programs and projects that focus on cultural and language revitalization, NWC art development, healing/health/wellness, and environment/food sustainability. Totem Design House donates a percentage of profits to Copper Legacy, to expand programs. As our business grows, so too does our ability to create a larger positive impact.” Erin believes we are facing a pivotal time in human history— to work creatively outside the status-quo culture to support and develop innovative solutions to empower Indigenous people to strengthen communities and protect the environment.  “I believe that change begins in small movements which catch on, then grow to eventually change the cultural norms that have previously disempowered or limited us. I am convinced that now is the time for the wisdom of Indigenous peoples to influence the mainstream towards a truly natural sustainable way of life: ecological harmony, greater food security, local economies and so on. If I, through my small business, can be a model for local, sustainable development  - one that gives back to my culture and my people - then we’ve created a win win, and that is really what its all about.” December 2019, Erin and Andy opened their newly built production studio and showroom, named Kwigwatsi Studio, on the K’omoks First Nation, where the couple resides in the second floor above the studio. The showroom is now open for business, after the long hiatus due to covid-19. Erin is currently planning for the physical expansion of both the studio and gallery, to create a hub for Native artists to both utilize the studio and gallery, as well as a focus on creating a community space eventually housing a coffee shop as attraction to the K’omoks nation.   
Evangeline Clifton Director for the Cariboo Chilcotin Coast Region, Shearwater Resort

I am Heiltsuk born and raised in Bella Bella BC, I come from the Brown, Reid, Mason and Windsor families. My traditional name is Hayalilaga, meaning ‘Setting things straight’. I am the eldest daughter of Louise Dixon (nee Brown) and William Dixon Sr and daughter of Peter R Mason. I am happily married to Mitch Clifton, together we have 5 amazing children, Aden, Talon, Cale, Semiah and Mason.

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After high school graduation I took a long break from school and enjoyed both family and work life, both very fulfilling and I’m blessed. Work experience I’ve had the opportunity to explore before continuing on with my educational journey are: cashier, bartender, dental assistant, teachers aide, fuel station attendant, community advocate and a seasonal fisher out on the Spawn on kelp (herring eggs). I returned to school in 2016 and obtained; Adventure Tourism and Recreation Certificate, Tourism Studies Diploma, Ch’nook Indigenous Business Education Accelerated Business Program: Community Entrepreneurship Course, and a Bachelor of Tourism Management with a Major in Recreation. With my most recent venture being enrolled in the Certified Aboriginal Professional Administrator with AFOA Canada. After returning home last April, my work experience includes the Hailcistut Economic Development Housepost Co-Manager, Elected Councillor for the Heitsuk Tribal Council, and most recently the Chief Operations Officer for our recent acquire Shearwater Marine Limited. Throughout my lifetime, I have had the opportunity to build meaningful relationships with so many amazing people through always having an open door policy and creating safe spaces for others to speak authentically. I like sharing ideas, exploring opportunities, and working towards goals that create opportunities for others. I would be honoured to represent our Coastal communities with Indigenous Tourism BC. We all have common aspirations across British Columbia, and we’ll truly get stronger as we continue to work together. Why do you want to become a Director of the Indigenous Tourism BC Board? I have had the priviledge to attend an ItBC AGM & Conference while attending University, I learned so much about what tourism can bring to our community and our Nation. I feel that our community and Nation can contribute to and benefit from utilizing tourism as the ultimate reconciliation tool. Not much is known about Indigenous tourism in my home community, but I feel that the more my communuty participates in the more our Nation can grow. The knowledge of our culture and traditions have been passed down from generation to generation, our Nation is resilient and a wealth of traditional knowledge, I feel that this will uplift many who are struggling with intergenerational trauma and lead to a healtier future for our Nation. What skills, knowledge, education and relevant experience would you bring to Indigenous Tourism BC? I enjoy collaborating with others, problem solving through challenges, and creating opportunities for others that enhance the quality of their lives. Education: Adventure Tourism and Recreation Certificate - Vancouver Island University (VIU) Tourism Diploma - VIU Bachelor of Tourism Management, Major in Recreation - VIU Accelerated Business Program: Community Entrepreneurship Course - University Sauder School of Business. I participated in various functions on VIU - Nanaimo Campus that contributed to reconciliation. This resulted in a nomination for a 'Community Engagement Award', I was a successful candidate (one of two awards) of this campus wide award. What are your connections with groups and organizations in your community? Elected Leader - Heiltsuk Tribal Council Tourism and Retail Operations Board Member - Heiltsuk Economic Development Corperation Háíɫcístut Economic Development Housepost Co-Manager - Heiltsuk Tribal Council Current Board Member for NumberCo 1313069 (Aka. Shearwater Marine Limited)  
Jenna Bower Director At-large, Nk’Mip Desert Cultural Centre

Throughout high school and University Jenna has always worked in tourism. During the summers in high school she worked in a variety of tourism jobs during the week, and on the weekends Jenna was on the Field Hockey BC provincial team. Jenna’s first job was working the front desk at the Nk’Mip Campground and RV Park, answering phones, booking reservations and doing site checks.

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Throughout high school and University Jenna has always worked in tourism. During the summers in high school she worked in a variety of tourism jobs during the week, and on the weekends Jenna was on the Field Hockey BC provincial team. Jenna’s first job was working the front desk at the Nk’Mip Campground and RV Park, answering phones, booking reservations and doing site checks. The following summer she moved to the Campground store to work in retail for three years. Jenna assisted in ordering new product, taking count of existing product, and performed cash out duties. From there she went to work for Spirit Beach Watersports for two years where she coordinated bookings, handled contracts for boat rentals, and did end of the day paperwork. Jenna has also worked in the restaurant industry, as a server at the Spirit Ridge Resort restaurant and the Spirit Beach Cantina. While Jenna was attending University, she played on the Varsity Field Hockey team, volunteered at the Children’s Hospital, and in the summers, she worked for the Nk’Mip Desert Cultural Centre (NDCC). Jenna started as an interpreter where she directed guided walks, handled snakes, and performed cultural programs such as sukʷnaʔqin traditional dancing, singing, drumming and powwow dancing of jingle and fancy. Once Jenna graduated University in 2020 with a BA in International Indigenous Studies with a minor in Law and Society, she was hired as the Cultural Coordinator at NDCC. Where she trains and assists interpreters, supervises day to day operations, organizes fundraising events, and assists in retail with orders. Jenna also works with sukʷnaʔqinx elders on nsyilxcən language documentation, transcribing and historical accuracy. Jenna has consulted and edited works for the town of Oliver, Osoyoos, Thompson Rivers University, and On This Spot Historical Tours. She has conducted cultural sensitivity training for non-Indigenous people. As current Cultural Coordinator and now Manager in Training, Jenna is taking the lead of designing the interpretive cultural experiences at NDCC. Through leading the design of the new replicated sukʷnaʔqin Okanagan village and pit house, cultural knowledge and accuracy is her number one priority. The Oliver and District Heritage Society approached Jenna at NDCC to be a consultant on a historical book forOliver called 100x100. Through multiple meetings and edits of their book, and by insuring the cultural and historical accuracy through upholding sukʷnaʔqin oral histories, on behalf of the Osoyoos Indian Band, they made her co-editor of the book (currently in print). Jenna was also recently hired by the Okanagan Nation Alliance Fisheries as Head Researcher to work with elders, collect data and write a report on the Cultural Significance of Chinook Salmon. Upholding the sukʷnaʔqin traditions, culture, knowledge and language has always been Jenna’s highest priority. Her passion is learning from her elders and speaking her Native language, nsyilxcən. To further this passion she has been committed to further her knowledge of nsyilxcən through two four year language cohorts. One is with the OIB language house; Jenna is on her third year and has received 4 certificates with over 700 hours of fluency. In the second cohort, partnered with NVIT, the Enowkin Centre and University of British Columbia Okanagan, she has obtained her language Certificate and is currently a teacher’s assistant, while receiving her language Diploma. After the Diploma, Jenna will continue for two more years and receive her Bachelor of Nsyilxcən Language Fluency Degree at UBCO with aspirations of obtaining her Masters. Jenna has a passion for learning and sharing sukʷnaʔqin language and culture with her community and with non-Indigenous people, and the way to do this is through Indigenous tourism.
Leslie Brown Director for the Northern BC Region, Davidson’s Descendants

My name is Leslie Brown. I am born and raised on Haida Gwaii. I am a small business owner with my husband and children.  We are a family owned business here on Haida Gwaii. I am an active member in our community and currently working within the Tourism Industry on Haida Gwaii. I was a Board member for ItBC, representing the North and would seek the same opportunity again from the Stakeholders.  

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My name is Leslie Brown. I am born and raised on Haida Gwaii. I am a small business owner with my husband and children.  We are a family owned business here on Haida Gwaii   
I am an active member in our community and currently working within the Tourism Industry on Haida Gwaii. I was a Board member for ItBC, representing the North and would seek the same opportunity again from the Stakeholders.  
I have experience on Boards, I served for our community on both Council of the Haida Nation and Old Massett Village Council. I bring knowledge of how Boards and Administration can work together towards the bigger vision.
I am committed to growing my business and my contribution to the Tourism Industry on Haida Gwaii. I come with new experience as business owner, where in the past, I was part of the administration team.
 
Savannah Nadeau Director for the Kootenay Rockies Region, St. Eugene Resort Historic Mission Resort

Savannah Nadeau grew up on the traditional lands of the Ulkatcho First Nations which are located in the Chilcotin. She currently lives on the traditional lands of the Ktunaxa Peoples in the East Kootenays.

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Savannah Nadeau grew up on the traditional lands of the Ulkatcho First Nations which are located in the Chilcotin. She currently lives on the traditional lands of the Ktunaxa Peoples in the East Kootenays.

Savannah is the Events & Catering Manager for St. Eugene Golf Resort and Casino. At an early age she was introduced to the tourism industry through a family-owned restaurant in Nimpo Lake, BC. When she started her career in events, she realized the strong connection and impact that tourism has on the industry. She believes that tourism is the heart of BC, sharing this beautiful province with visitors from around the world but also protecting the lands, waterways and cultures that are so important to our history.

Savannah volunteers for the local Search and Rescue Team and is an active contributor on their Membership and PR committee. Joining this team was a perfect combination, combining her passion for the outdoors and helping those who are in need.  Savannah likes to be innovative, think of different ways to help things run smoothly and lay out details for projects no matter how small or big! Nothing goes planned without a detailed checklist and notes which is directly linked to her organized personality.

Savannah embraces culture and community. She looks forward to continuing to make an impact in the tourism industry and learning from others around her

Paul Natrall Director At-large, Mr. Bannock

I showcase and educate people from around the world on Indigenous culinary. I have been specializing in Indigenous cuisine for more than 13 years. My goal is to work with communities to elevate their culinary experiences.

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I showcase and educate people from around the world on Indigenous culinary. I have been specializing in Indigenous cuisine for more than 13 years and my main goal is to work with communities to elevate their culinary experiences. I am a second-generation chef and founder of Mr. Bannock Indigenous Cuisine. A member of the Sk̲wxwú7mesh Nation, my great-grandfather Andrew Nattrall was a Red Seal chef trained in the army. I include a unique combination of flavours and textures, showcase ancient cooking methods such as stone baking, smoking and curing of traditional ingredients, mixed with influences from other cuisines. I started my business in 2017, and was named Young Entrepreneur of the Year by the BC Indigenous Business Awards in 2019. I am also a board member of the Indigneous Culinary of Associated Nations.  
Maria Clark Director at-Large, Best Western at Tin Wis

Maria is a longstanding Tofino local with family ties to the land. As the Assistant General Manager at Tin Wis Best Western, Maria prides herself on the many hats she wears at Tin Wis. She plays an integral role in the guest experience, leading a staff of 75 and overseeing many day-to-day operations.

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Maria is a longstanding Tofino local with family ties to the land. As the Assistant General Manager at Tin Wis Best Western, Maria prides herself on the many hats she wears at Tin Wis. She plays an integral role in the guest experience, leading a staff of 75 and overseeing many day-to-day operations. Maria is currently completing a Human Resource Certification from Cornell University and holds numerous certifications through Best Western International University and professional associations. During her tenure at Tis Wis Resort, Maria has advanced through a number of key roles and received an Award of Excellence for Housekeeping. Maria is grateful to call Tofino home, and she finds joy in sharing its history with visitors from across the globe. Maria’s is on a new chapter in life with grown children and new grandchildren, her time is dedicated to discovering untraveled places on the Island and in BC.

Goals

  • Leverage collaborative partnerships at the local, provincial and national level
  • Lead by being an engaging, innovative and results focused team.
  • A focused and insightful marketing strategy
  • Accelerate Authentic Experience Development
  • Establish a strong Indigenous Tourism Story to exhibit leadership within the Sector
  • Support the Growth of Indigenous Economies
  • Increase capacity and competitiveness of Indigenous businesses

Board Governance Disclosure

Indigenous Tourism BC adheres to the disclosure requirements included in the Best Practice Guidelines developed by the provincial government.

Committees

Marketing and Development Committee

Committee Role: The committee provides strategic advice on marketing Indigenous tourism and ITBC’s Marketing Stakeholders.
Chair: TBA Board Members: Paula Cranmer-Underhill, Greg Hopf, JP Obaggy, Candace Campo, Kathy Heard, Shawna McKay, Shirley Lang, Mike Willie
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