Partnerships and special projects are essential for creating long-term growth and ensuring that Indigenous tourism is deeply integrated into the broader tourism industry.
Partnerships and special projects play a pivotal role in strengthening the Indigenous tourism industry. By working closely with tourism partners, ITBC ensures that Indigenous voices are included in key discussions that shape the future of tourism in British Columbia. This ensures that Indigenous cultures, values, and traditions are honoured and represented across the industry.
Collaborations are needed to build a shared and sustainable future for Indigenous tourism. Working together fosters mutual respect and shared goals. Strong partnerships create a foundation for long-term growth and better approaches. In turn, these benefits extend to individual operators and local economies.
The Accord outlines key objectives developed by ITBC and the Province of B.C., including increased Indigenous participation in tourism; revitalization of Indigenous cultures, protocols and languages; and collaboration between Indigenous and non-Indigenous tourism operators.
A long-term strategy, developed in partnership with Destination British Columbia, to responsibly and sustainably increase tourism revenue in British Columbia. The strategy uses place branding and destination development to differentiate B.C. on the world stage.
The B.C.T.C.R.I, a $3 million initiative funded by the B.C. Ministry of Tourism, Arts, Culture, and Sport, aims to create a resilient tourism sector that adapts to climate change.
