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Who We Are

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Indigenous Tourism British Columbia (ITBC) is a non-profit, Stakeholder-based organization that is committed to growing and promoting a sustainable, culturally rich Indigenous tourism industry.

Indigenous Tourism BC is regarded as a world leader in the development and promotion of authentic Indigenous cultural tourism products and experiences and is actively supporting the province in becoming a leading global destination for Indigenous tourism.

Through training, information resources, networking opportunities, experience development and marketing programs, ITBC is a resource for Indigenous entrepreneurs and communities in British Columbia who are operating or looking to start a tourism business. ITBC works closely with tourism, business, education, and government organizations to help Indigenous tourism businesses in BC offer quality experiences and actively promotes these experiences to visitors and local residents.

Our Mission & Vision

Our Vision is a prosperous and respectful Indigenous cultural tourism industry sharing authentic products that exceed visitor expectations.

Our Mission is to provide training, awareness, product development and marketing to support a sustainable, authentic Indigenous cultural tourism industry in BC while contributing to cultural preservation and economic development.

Our Goals

  • Leverage collaborative partnerships at the local, provincial and national level
  • Lead by being an engaging, innovative and results focused team
  • A focused and insightful marketing strategy
  • Accelerate experience development
  • Establish a strong Indigenous tourism story to exhibit leadership within the sector
  • Support the growth of Indigenous economies
  • Increase capacity and competitiveness of Indigenous businesses

Board of Directors

The Board of Directors at Indigenous Tourism BC provides strategic direction and leadership to the organization. The ITBC Board is composed of six regional, six at large, and one ex-officio position for a total of 13 positions.

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Marketing Committee

Marketing Advisory Committee members work with Indigenous Tourism BC staff, board of directors, and Stakeholders to develop a thriving, dynamic, and sustainable Indigenous tourism sector to British Columbia.

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Our Team

Our Team

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Leadership Model

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Values

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Organizational Structure

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The Indigenous Tourism Association of British Columbia is a non-profit, membership-based organization that is committed to growing and promoting a sustainable, culturally rich Indigenous tourism industry.

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