Authentic Indigenous Designation
Indigenous Tourism BC’s Indigenous-Owned and Authentic Indigenous Designations highlight businesses that provide genuine cultural experiences, support their communities, and prioritize sustainability.
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Marketing
ITBC’s marketing efforts – including the Authentic Indigenous designation, campaigns, and travel industry and media partnerships – showcase the richness and diversity of Indigenous tourism experiences in B.C.
We collaborate on marketing initiatives to amplify First Nations and Indigenous voices, elevate tourism businesses, and inspire travellers.
At the heart of our marketing efforts is a commitment to representing the voices of Indigenous tourism interests in British Columbia. By sharing diverse stories, we aim to support thriving First Nations and Indigenous futures, and inspire global visitors. These efforts help Indigenous communities shape how their stories are told while supporting the development of thriving Indigenous economies and promoting responsible travel.
We inspire travellers to learn about the distinct cultures, traditions, and languages across B.C. by promoting First Nations and Indigenous-led experiences, including guided cultural tours, hands-on learning, wildlife and nature experiences, wellness experiences, and cultural events and festivals. These immersive experiences deepen travellers’ understanding, connect them to the land and people, and foster mutual respect between cultures. Promoting responsible travel helps preserve the natural beauty and well-being of British Columbia for future generations, while also driving sustainable economic growth for First Nations and Indigenous businesses and entrepreneurs.
Why ITBC?
As an Indigenous-led organization, ITBC is uniquely positioned to amplify Indigenous stories and help develop marketing initiatives for Indigenous tourism. We are grateful for the opportunity to connect with visitors from around the world, collaborate with tourism partners, and support the tourism goals of First Nations and Indigenous Peoples and tourism businesses.
We want to partner with you!
We offer support in planning marketing initiatives, creating campaigns, and providing resources for business growth. This also includes developing industry partnerships, amplifying media coverage, and connecting businesses with their target audiences. Together, we create campaigns that share Indigenous histories, cultures, and lands in ways that reflect their values and visions. Become a Stakeholder with ITBC and connect with our team today.
Learn more about the impact of our Marketing work
Marketing Campaigns
ITBC’s consumer marketing tactics drive awareness and direct consumer bookings to our Indigenous experiences in BC.
Travel Industry Partnerships
Working with the Travel Trade to grow Indigenous experience inclusions in travellers’ itineraries and packages.
Media Partnerships
ITBC develops key relationships with media to positively influence editorial and broadcast coverage.
