Experience Development
Providing programs for all stages of Indigenous experience and destination development.
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Media Partnerships
ITBC inspires and educates travellers by sharing Indigenous tourism experiences through stories and content in print, broadcast, and digital media.
ITBC builds strong relationships with travel media specialists, outlets, content creators, and influencers to shape positive, authentic coverage of Indigenous tourism and highlight Market-Ready and Export-Ready Stakeholders in Canada and internationally. By curating inspiring stories, we help connect travellers to Indigenous cultures and values
Collaborations and Impacts
We collaborate with publications like Condé Nast Traveler, Travel and Leisure, and Forbes, among others. These efforts broaden the reach of Indigenous tourism while ensuring stories are shared respectfully and in alignment with community values.
The impact of these efforts is clear. For First Nations and Indigenous tourism businesses, ITBC’s media initiatives boost visibility, drive bookings, and generate economic opportunities. For travellers, these collaborations create meaningful, respectful connections to Indigenous culture.
Team Effort
Behind the scenes, ITBC’s media team leverages strong communication skills, creativity, and deep storytelling expertise to ensure Indigenous voices remain at the centre of every narrative. By staying informed about travel trends and collaborating across media platforms, we ensure Indigenous tourism is celebrated and authentically represented worldwide.
“ITBC has been integral in setting the path towards success for our expansion into the Vancouver Harbour with help especially in planning our grand opening celebration … We have also had help or advice on many things like marketing, some great photography, social media support, and preparing to attend Rendezvous. We have had various access to be featured in news or travel articles, local and internationally, and even on television thanks to the hard work of ITBC staff. Gulf Island Seaplanes is quickly becoming a recognized business in Vancouver and ITBC has had a huge hand in that. We feel so supported as small business owners which is incredibly important and it helps boost our confidence knowing everyone is just an email away if needed.”
– Alison Evans, Gulf Island Seaplanes
Learn More About Our Marketing Initiatives
Training & Workshops
Our workshops and training programs have been designed to support the development of Indigenous tourism businesses from concept to export-ready.
Marketing and Development Committee
The committee provides strategic advice on marketing Indigenous tourism and ITBC’s Marketing Stakeholders.
