When to Hire for Digital Marketing

Facilitated by indigenous trainers at Jelly Academy.

Assess your digital marketing needs. This series is designed to help you navigate the world of digital marketing and make informed decisions about how to get the job done — whether you take it on yourself, assign it to an in-house team member, or work with a freelancer or agency.

By the end of the program, you’ll have a clear understanding of the services offered by digital marketing agencies, freelancers, and employees, along with the pros, cons, costs, and time commitments of each option. Each lesson breaks down different service types, giving you the insights you need to choose the right approach for your business.

Live workshops online, Wednesdays at 10:30 AM PST

1. September 24th – Assessing your Digital Marketing Needs (10:30 AM - 11:30 AM)
2. October 1st – Digital Advertising & SEO (10:30 AM - 12:00 PM)
3. October 8th – Public Relations (10:30 AM - 11:30 AM)
4. October 15th – Multimedia & Website Development (10:30 AM - 12:00 PM)

What You'll Take Away

Lesson 1: Assessing your Digital Marketing Needs (60 minutes)

In this module we cover the key services that digital marketing agencies and freelancers can provide, and how each can support your business. Students will gain an understanding of the different types of services that exist, such as digital advertising, vs. those who are focused on creating content such as video, photos and graphics. 

Key Learning Objectives:

• • • Understand the services that agencies and freelancers provide, and how each benefits a business
    • Understand what areas of digital marketing you may be able to DIY

Lesson 2: Digital Advertising and SEO (1.5 hours)

This module explores how to approach both digital advertising and search engine optimization (SEO) through agencies, freelancers, or by doing it yourself. You’ll gain insight into the pros, cons, costs, and time commitments of each option, while learning how advertising platforms like TikTok, Facebook, Instagram, YouTube, and Google can drive paid campaigns, and how SEO helps your website rank organically in search results.

Key Learning Objectives:

• • • Discover tools and tactics to source reliable vendors
    • Learn how to verify credibility through public reviews
    • Compare agencies, freelancers, and DIY approaches
    • Identify clear next steps to DIY your digital advertising and SEO

Lesson 3: Public Relations (60 minutes)

In this module we cover the pros, cons, cost and time investment that you can expect to make when it comes to implementing Public Relations with either an agency, freelancer, or DIYing it. Public Relations tactics help a business thrive in the public eye. This includes putting together newsworthy press releases and distributing them to the press, finding key news bulletins that relate to a business, and putting together strong influencer marketing campaigns to promote a business’s products or services authentically.  

Key Learning Objectives

• • • Learn about different tools and tactics to source these vendors
    • Learn how to verify a vendor’s credibility through public reviews
    • Learn the pros, cons, time and cost investment between Agencies, Freelancers and DIY
    • Learn the next steps to DIY your PR work   

Lesson 4: Website Development & Multimedia: Agency vs. Freelancer vs. DIY (1.5 hours)

This module covers what it takes to build a website and create multimedia assets, exploring the pros, cons, costs, and time investment of working with agencies, freelancers, or taking the DIY route. From choosing the right content management system (such as WordPress, Squarespace, or Shopify) to producing engaging visuals, you’ll learn how to assess your needs, budget, and requirements to decide the best approach for your business.

Key Learning Objectives:

• • • Discover tools and tactics to source reliable vendors
    • Learn how to verify vendor credibility through public reviews
    • Compare agencies, freelancers, and DIY options
    • Identify next steps to DIY your website and multimedia projects

Who Should Attend?
This training is ideal for business owners and decision-makers who want to grow their existing business through digital marketing. Whether you run a small start-up, a mid-sized operation, or a large established company, you’ll gain clarity on how to assess your needs and whether hiring professional marketing support is right for you.

Session Details
This is a live, online interactive workshop you can join from anywhere. Each session runs for 60 or 90 minutes and blends presentation, discussion, and hands-on exercises. You’ll have access to downloadable worksheets and resources so you can apply what you’ve learned immediately.

Eligibility
Indigenous Tourism BC may cover the full costs of this training for eligible participants:

• Indigenous peoples (First Nations, Inuit, Metis) residing in BC
• Indigenous-owned tourism businesses (51%+ Indigenous ownership), and employees of
• First Nations-owned tourism businesses (51%+ First Nations ownership), and employees of

Questions? [email protected]