Indigenous Ambassador

This valuable workshop helps Indigenous people grow their confidence and skills in tourism and hospitality. As an Indigenous Ambassador, you will learn how to proudly share your culture and history with visitors in a good way.

This training supports you in becoming a strong voice for your community. You will learn through group activities, stories, and helpful tools to welcome visitors, protect your land, and celebrate who you are. By the end, you’ll feel more ready to speak about your culture, answer visitor questions, and represent your Nation with pride.



What You’ll Take Away

  • What it means to be an Indigenous Ambassador
  • How to speak about your Nation and culture with confidence
  • Ways to welcome and guide visitors respectfully
  • The value of Indigenous tourism for communities
  • Tips to protect cultural knowledge and sacred places
  • How tourism can support Indigenous stories and futures
  • Hands-on activities to practice your new skills

Who Should Attend?

This training is for Indigenous Peoples who want to grow their skills in tourism and hospitality. Whether you're just getting started or already working in the field, this workshop will support your learning journey.



Session Details

This is a 1-day, in-person workshop that' delivered by-request and hosted by an ITBC team member. It’s interactive, welcoming, and designed for small groups of up to 20 people. You’ll learn in a group setting with activities, discussions, and shared stories.



Eligibility

Indigenous Tourism BC will cover the full costs of this training for eligible participants:

  • Indigenous peoples (First Nations, Inuit, Metis) residing in BC
  • Indigenous-owned tourism businesses (51%+ Indigenous ownership), and employees of
  • First Nations-owned tourism businesses (51%+ First Nations ownership), and employees of
  • First Nations Communities in BC

Prerequisites

There are no prerequisites. All you need is an open heart and a willingness to learn and share.


Questions?
We would love to hear from you! Email [email protected]

Training Type
Classroom, Discussion, In-Person, Workshop
Training Category
Customer Service, Indigenous Cultural Tourism

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