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Introduction to Tourism and Cultural Tourism in BC
Curious about a career in tourism? Explore how BC’s tourism industry works and discover where your skills, culture, and community connections can help you thrive in this exciting field.
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Our People: HR Mini Series
Master the full employee journey – recruiting and hiring with inclusivity, engaging and coaching teams effectively, and creating safe, supportive workplaces rooted in wellness and values.
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HR Fundamentals
Strong people practices build strong communities. This engaging HR workshop is designed to give you practical, culturally grounded tools to strengthen your workplace. From payroll and policies to big-picture strategy, discover how to build systems that reflect your values and set your team up for lasting success.
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F&B Profit Accelerator
Unlock practical skills to boost your food and beverage business profits with this self-paced virtual training. Each session offers clear, actionable steps to help you control costs, increase sales, and create memorable guest experiences.
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Everyday Leadership Tools
Grow your skills with this self-paced virtual training focused on what matters most: time, team, and tracking success. Each session builds confidence in key areas like scheduling, payroll, and performance.
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Setting Up Your Newsletter and Mobile Messaging
Boost your tourism business with the power of email marketing! In this hands-on course, you'll learn how to set up a Mailchimp account, create engaging newsletters, and use automations to save time and grow your audience.
New Product to Market: Develop your Visitor Experience
The New Product to Market training helps you bring fresh and exciting visitor experiences to life. Whether you're starting from an idea or improving something you already offer, this course will guide you step by step – from identifying your ideal guest to testing your new product in real time.
You'll build something you’re proud of, while learning to design experiences that create lasting memories for travellers. This training supports business growth, creative thinking, and smart planning. With the right tools, real examples, and a coaching session to support your learning, you'll feel ready to launch a new product that makes a strong impact on guests.
What You’ll Take Away
- A guest profile that helps you focus your offer
- Inspiration to design meaningful, memorable experiences
- An understanding of touchpoints in the visitor journey
- A simple, proven 11-step design process
- Confidence to price your experience using cost-based thinking
- A reliable template for setting fair, profitable prices
- A 10-step process for testing your visitor experience
- Tips to gather feedback and improve before going to market
- Printable tools and resources to guide your planning
- 1:1 coaching with Tourism Cafe expert
Who Should Attend?
This course is for people working in tourism who want to build or refresh visitor experiences. It's perfect for business owners, operators, and teams who are ready to create something new or improve what they already offer.
Session Details
This is a self-paced online course that you can move through on your own time. It includes four focused lessons, taking approximately 3 to 4 hours total to complete. You’ll also receive a coaching session with an industry expert, giving you personalized support and helping to cement what you’ve learned.
Eligibility
Indigenous Tourism BC will cover the full costs of this training for eligible participants:
- Indigenous peoples (First Nations, Inuit, Metis) residing in BC
- Indigenous-owned tourism businesses (51%+ Indigenous ownership), and employees of
- First Nations-owned tourism businesses (51%+ First Nations ownership), and employees of
- First Nations Communities in BC
Prerequisites
There are no prerequisites – just a willingness to learn and try new ideas. If you have some experience working with guests or creating visitor experiences, that’s helpful, but not required. All the tools and support you need are included in the course.
Questions?
We would love to hear from you! Email [email protected]