Setting Up Your Email Newsletter with Mailchimp

This hands-on email marketing training series is designed specifically for tourism professionals looking to grow their businesses through targeted digital outreach. Over the course of three lessons, participants will learn how to create effective email campaigns using Mailchimp, a leading email marketing platform. From setting up an account to building engaging newsletters and implementing time-saving automations, this course equips learners with practical tools and strategies to connect with their audience, boost engagement, and drive meaningful results. No prior experience is necessary - just a willingness to explore how email marketing can elevate your tourism business.

The series is facilitated by Jelly Academy, an Indigenous-founded marketing team. It is tailored specifically for Indigenous-owned tourism businesses and First Nations in B.C. and is free of cost.

The sessions are short and interactive. Participants will build their Mailchimp account and first newsletter step-by-step with a live trainer.  Empower your team to easily share news, updates, and stories through digital newsletters. No prior experience necessary.

Live workshops online, Thursdays July 3rd - 17th, 2025
 
  • July 3: Introduction and Account Set Up (12pm - 1pm PST)
  • July 10: Setting Up Your First Newsletter (12pm - 2pm PST)
  • July 17: Setting up Your First Email Automation (12pm - 2pm PST)
For the full course content description, click here.

Eligibility Indigenous Tourism BC will cover the full costs of this training for eligible participants:
  • Indigenous peoples (First Nations, Inuit, Metis) residing in BC
  • Indigenous-owned tourism businesses (51%+ Indigenous ownership), and employees of
  • First Nations-owned tourism businesses (51%+ First Nations ownership), and employees of
Questions? [email protected]
Training Type
Discussion, Online, Series, Workshop
Training Category
Business Management, Marketing

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