Setting Up Your Email Newsletter and First Automation

• November 25 – Introduction and Account Set Up (10:30 AM - 12:30 PM PST)
• December 2 – Setting Up Your First Newsletter and SMS Message (10:30 AM - 12:30 PM PST)
• December 9 – Setting up Your First Email Automations and SMS Messaging (10:30 AM - 12:30 PM PST)

What You'll Take Away

Lesson 1: Introduction and Account Set Up (2 hours)

In this lesson, students will learn why email marketing and SMS Messaging is an essential part of engaging with your members, driving success for your tourism business and connecting with your audience. The second part of the lesson will focus on getting all participants set up with a free Mailchimp account so that their accounts can be used in the subsequent lessons.

Key Learning Objectives:

1. 1. 1. Understand how email marketing can drive growth for any tourism related business
      2. Understand the value of email marketing audiences vs. audiences in other marketing channels 
      3. Know how to set up an account on a leading email and SMS marketing tool 
      4. Learn about the option to integrate SMS into a paid version of a Mailchimp account

Lesson 2: Setting Up Your First Newsletter (2 hours) 

In this lesson, students will go through the set up of their first email newsletter and SMS Messages, step by step. This will include uploading and creating contact lists, best practices for writing email copy, and how to utilize media like graphics, images and videos in a newsletter. 

Key Learning Objectives:

1. 1. 1. Understand the differences between informational and promotional messages
      2. Understand how to upload and create CASL compliant email lists
      3. Understand how to write captivating email copy
      4. Understand best practices for utilizing media in emails, including graphics, images and videos
      5. Understand best practices for sending SMS Messages
      6. Understand what metrics to focus on, evaluate and track for performance improvements 

Lesson 3: Setting up Your First Email Automation + SMS (2 hours) 

In this lesson, students will learn the value of email marketing automations and SMS Messaging. This including how better communication can help you engage your audience, move customers down your sales funnel, and provide additional value to your audience without much work on your part. 

Key Learning Objectives:

1. 1. 1. Understand how to build your first email automation campaign and SMS Message
      2. Understand the different triggers that can be implemented for automation, and the value each provides
      3. Understand how to review performance from your automations to make improvements 

Who Should Attend?
This training is perfect for business owners, decision-makers and First Nations ready to strengthen community relationships through impactful email newsletter and mobile notification communications. You’ll learn how to craft messages that resonate, inspire action, and drive measurable results – helping you reach and exceed your organizational and community goals. No prior experience is necessary, just a willingness to explore how email marketing can elevate your tourism business.

Session Details
This is a live, online interactive workshop you can join from anywhere. The session blends presentation, discussion, and hands-on exercises. You’ll have access to downloadable worksheets and resources so you can apply what you’ve learned immediately.

Eligibility
Indigenous Tourism BC may cover the full costs of this training for eligible participants:

• Indigenous peoples (First Nations, Inuit, Metis) residing in BC
• Indigenous-owned tourism businesses (51%+ Indigenous ownership) in BC, and employees of
• First Nations-owned tourism businesses (51%+ First Nations ownership) in BC, and employees of

Questions? [email protected]