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Digital Marketing Accelerator
Get personalized digital marketing plans and guidance from eLearningU coaches with deep tourism industry expertise. Receive a comprehensive digital audit, 1-hour expert coaching call and a personalized implementation plan. Limited spots available. Apply today to jumpstart your tourism business by applying directly on eLearningU's website, and listing "Indigenous Tourism BC" as your local tourism organization.
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Digital Marketing Essentials
Tourism Digital Marketing Essentials builds the skills that your tourism businesses needs to take control of your digital guest experience.
Shop First Nations Digital Marketing & E-commerce Training
Facilitated by Shop First Nations founders, Rob Schulz & Chelssie Baker.
This training is designed for Indigenous tourism entrepreneurs, artisans & retail businesses new to digital marketing, or looking to move from a basic to an intermediate online presence (websites, social media, e-commerce bookings). The series covers three key topics, plus the opportunity to receive individual consultation time afterwards to put your digital marketing into action.
Full day in-person, Thursday July 24th 8:30 AM - 4:00 PM at the Shxwá:y Cultural Centre, 44692-B Skway Rd, Chilliwack
Schedule
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Coffee & Light Breakfast – 8:30am – 9am
- Welcome & Brief Introductions – 9:00am – 9:15am
- Digital Marketing Strategy (1.5-2 hours) 9:15am – 11:00am
- Understanding the digital marketing landscape
- Defining your brand identity and storytelling
- Identifying your ideal customer & their online behavior
- Creating a digital marketing plan to attract visitors
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Break Time – Refreshments & Snacks – 11:00am – 11:15am
- Social Media Strategy (1.5-2 hours) 11:15am – 12:30pm
- Selecting the right platforms (Instagram, Facebook, TikTok, etc.)
- Content creation & storytelling
- Engaging with visitors & managing customer feedback
- Strategies for increasing reach & bookings through social media ads
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Lunch Break – 12:30pm – 1:00pm
- E-Commerce & Website Optimization (1.5-2 hours) 1pm – 2:30pm
- Essentials of an effective website
- Online booking tools & integrating e-commerce
- SEO basics to rank higher in search results
- Converting website visitors into paying customers
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Dessert Time! – 2:30pm – 2:45pm
- Individual Consultation sign-up time – 2:45pm – 4pm
- Learn more about how Indigenous Tourism BC and Shop First Nations are here for you
- Sign up for individual consultations with Shop First Nations to continue your digital marketing journey
Eligibility
Indigenous Tourism BC will cover the full costs of this training for eligible participants:
- Indigenous peoples (First Nations, Inuit, Metis) residing in BC
- Indigenous-owned tourism businesses (51%+ Indigenous ownership), and employees of
- First Nations-owned tourism businesses (51%+ First Nations ownership), and employees of