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Shop First Nations Digital Marketing Training

Facilitated by Shop First Nations founders, Rob Schulz & Chelssie Baker. This program is Indigenous-led and designed for Indigenous tourism entrepreneurs, businesses and First Nations in BC.Join us for a three-part digital marketing workshop series and receive individual consultation time to put your digital marketing into action. Full day in-person, Thursday July 24th 8:30 - 4pm At the Shxwá:y Cultural Centre, 44692-B Skway Rd, Chilliwack Schedule:
  • Coffee & Light Breakfast – 8:30am – 9am
  • Welcome & Brief Introductions – 9:00am – 9:15am
  • Digital Marketing Strategy (1.5-2 hours) 9:15am – 11:00am
    • Understanding the digital marketing landscape
    • Defining your brand identity and storytelling
    • Identifying your ideal customer & their online behavior
    • Creating a digital marketing plan to attract visitors
  • Break Time – Refreshments & Snacks – 11:00am – 11:15am
  • Social Media Strategy (1.5-2 hours) 11:15am – 12:30pm
    • Selecting the right platforms (Instagram, Facebook, TikTok, etc.)
    • Content creation & storytelling
    • Engaging with visitors & managing customer feedback
    • Strategies for increasing reach & bookings through social media ads
  • Lunch Break – 12:30pm – 1:00pm
  • E-Commerce & Website Optimization (1.5-2 hours) 1pm – 2:30pm
    • Essentials of an effective website
    • Online booking tools & integrating e-commerce
    • SEO basics to rank higher in search results
    • Converting website visitors into paying customers
  • Dessert Time! – 2:30pm – 2:45pm
  • Individual Consultation time – 2:45pm – 4pm
Eligibility Indigenous Tourism BC will cover the full costs of this training for eligible participants:
  • Indigenous peoples (First Nations, Inuit, Metis) residing in BC
  • Indigenous-owned tourism businesses (51%+ Indigenous ownership), and employees of
  • First Nations-owned tourism businesses (51%+ First Nations ownership), and employees of
Training Type
Coaching, Course, In-Person, Indigenous-led, Workshop
Training Category
Marketing
Register Here

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