The Value of Indigenous Tourism

Join the Indigenous Tourism BC (ITBC) team for The Value of Indigenous Tourism workshop — a dynamic session designed to spark ideas and lay a strong foundation for those exploring opportunities in Indigenous tourism.

This workshop dives into the principles of sustainable tourism, the positive impact tourism can have on communities, and showcases inspiring examples of successful Indigenous-owned tourism businesses. Ideal for those in the early planning stages, the session will help you align your unique cultural interests with market insights to develop meaningful and culturally grounded tourism experiences.

What You’ll Take Away

• A deeper understanding of the Indigenous tourism landscape in BC
• Insight into the cultural and economic value of Indigenous-led tourism
• Tools to identify tourism opportunities suited to your community’s strengths
• Guidance for transitioning into the tourism industry
• Inspiration to explore business ideas grounded in land, culture, and sustainability
• Support from ITBC to align interests with current market demand
• Practical steps for moving from concept to start-up phase

Who Should Attend?
The Value of Tourism Workshop is designed for community members, leaders, entrepreneurs, and staff interested in learning more about opportunities to invest in Indigenous tourism development. It is ideal training for those who are in the curious, conceptual, or start-up phase of business design and planning.

Session Details
This customizable workshop, delivered by the ITBC team, is available in either a 4-hour or full-day (8-hour) format – tailored to suit your community’s goals and availability.

Eligibility
Indigenous Tourism BC will cover the full costs of this training for eligible participants:

• Indigenous peoples (First Nations, Inuit, Metis) residing in BC
• Indigenous-owned tourism businesses (51%+ Indigenous ownership), and employees of
• First Nations-owned tourism businesses (51%+ First Nations ownership), and employees of
• First Nations Communities in BC

Prerequisites
This workshop is open to any eligible groups or individuals (listed above) with an interest in tourism. No prior experience in the tourism industry is required. Curiosity, community connection, and a willingness to explore new opportunities are all you need to get started.

Questions?
We would love to hear from you! Email [email protected]