Tourism Digital Marketing Essentials

Elevate your tourism marketing career.

Optimize your digital strategy and confidently grow your businesses, careers, and destinations with this training opportunity! Tourism Digital Marketing Essentials builds the skills that your tourism businesses needs to take control of your digital guest experience. This course uses real-world examples and gives specific advice about what travellers are looking for, and how brands can take advantage of digital opportunities, whether you have a full marketing department, or you're a solopreneur with an already full calendar. Learn directly from subject matter experts in this series of short, easy-to-follow video lessons.  Over 11 Lesson Modules, you will follow video lessons at your own pace, and be guided through 11 activities and practical exercises. Develop Your Skills

• Learn any time, anywhere. Watch each video lesson in just 5 to 20 minutes on your phone, laptop, or tablet.
• These quick, advice-packed videos not only introduce tactics, tools, and concepts, but follow through with why it matters and how to put it into practice immediately.
• Using real examples from tourism brands, learn what's working today.
• This course is built for today's channels & tools. Every lesson focuses on a specific tactic that you can add to your skillset.

Reinforce Your Knowledge

• Complete quizzes and templated exercises that build on each other to create your own marketing plan that you can use for your business right away.
• Each hands-on exercise and downloadable template will keep you on track and focus your efforts on the outcomes that matter.
• The guided process helps you build your own digital marketing strategy that you can use to accomplish your organization’s goals.

Earn Certificates

• Personalized feedback is provided which offer detailed insights tailored to your work.
• Once you've completed the course and developed your own practical marketing plan, you'll earn two certificates from eLearningU and EIG Business School.
• With paced learning structure, you will earn your certificate in 6 weeks.

Course Modules

1. Intro to Digital Marketing Strategy
2. Websites that Work
3. Getting Found
4. Email Marketing
5. Creating Content
6. Social Media Channels
7. Digital Advertising
8. Working with Influencers / Content Creators
9. Reviews & User-Generated Content
10. Analytics, Measurement, and Reporting
11. Prioritization & Briefing

Additional Benefits Stay informed and inspired every week with "This Week in Digital." This is a breakdown of the most important news stories, updates, and changes across the world of tourism marketing, delivered in 10 minutes or less. Know what's happening, why it matters, and how you can apply the latest industry changes to your work. Along the way, search eLearningU's Lesson Library of video Lessons to answer the questions you have and develop the skills you need as you navigate your way to building a better digital traveller experience. Lessons feature tutorials, discussions with industry experts, content creators, and some of the best tourism marketers in the world. With access to eLearningU's platform, you can also access the Sustainable Tourism Course. Eligibility Indigenous Tourism BC will cover the full costs of this training for eligible participants:

• Indigenous peoples (First Nations, Inuit, Metis) residing in BC
• Indigenous-owned tourism businesses (51%+ Indigenous ownership), and employees of
• First Nations-owned tourism businesses (51%+ First Nations ownership), and employees of

Apply Today

Commitment By applying for this series below you are confirming your availability for the full course. If your availability changes and you can no longer attend or you wish to send a different employee please reach out to [email protected]. Questions? Email [email protected]