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Marketing Advisory Committee

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Marketing Advisory Committee members work with Indigenous Tourism BC staff, board of directors, and Stakeholders to develop a thriving, dynamic, and sustainable Indigenous tourism sector for British Columbia.

The purpose and mandate of the Marketing Advisory Committee are to provide strategic advice on marketing Indigenous tourism and ITBC’s Marketing Stakeholders. Specifically, the committee supports and advises on the following:

  • Provide market intelligence by sector and region
  • Contribute industry knowledge and ideas and advise on marketing strategies and tactics for ITBC
  • Advise on marketing opportunities for ITBC’s Stakeholders by sector

The Marketing Advisory Committee comprises of up to eight (8) ITBC Stakeholders and experts in the industry. Ideally, the eight Stakeholders and industry experts represent a cross-section of the tourism sectors and six regions. The selection of the applications is jointly reviewed by the CEO and staff at ITBC.

To learn more about the role and responsibilities of committee members, read the Terms of Reference.

Candace Campo

Candace Campo, ancestral name xets' ' emits' ' a (to always be there), started Talaysay Tours in 2002. Trained as an anthropologist and school teacher, her dream to share outdoor education and culture was made possible by growing up on the land and receiving the stories and history of her people by her parents and elders in the community.

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Candace is a lead kayak guide, storyteller and educator- facilitator. She also works with her community, shíshálh (Sechelt), as a cultural director.
Greg Hopf

Greg Hopf was born and raised in Denendeh (Northwest Territories). He owns and operates Moccasin Trails with business partner Frank Antoine and shares his traditional knowledge on hiking and canoe tours in the Kamloops region.

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Storytelling and cultural values bring Greg out on the land to hunt, trap, fish, and harvest. He learned important life values from participation in sports: respect, leadership, teamwork, commitment, listening, learning, and hard work ethic. These values continue to guide him in his work today.
JP Obaggy

JP Obaggy manages the Bears of Bute grizzly viewing program for Homalco Wildlife Tours and develops new tourism products for Homalco First Nation.

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JP's goal is to grow employment and income for the community by transforming this seasonal opportunity into a significant year-round operation and source of community pride. He holds a Bachelor of Commerce in Tourism and Hospitality Management and more than 25 years of hands-on experience and entrepreneurship in the tourism industry. JP believes in the power of collaboration and tourism as a force to create positive change for Indigenous communities.
Kathie Heard

Kathie is the owner-operator of The Gift 'n' Gab Trading Post located in the Traditional Territory of Simpcw First Nation (Barriere, British Columbia). She offers a memorable experience to locals and visitors seeking authentic Indigenous art, souvenirs, and products.

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The mission at Gift 'n' Gab is to support Indigenous entrepreneurs and artists by bringing traditional arts and crafts to market while building awareness of the importance of authentic Indigenous art. Kathie brings her merchandising and marketing expertise to the Indigenous Tourism BC Marketing Committee.
Mike Willie

Hereditary Chief Mike Willie is a member of the Musgamakw Dzawada'enuxw First Nation from the remote village of Kingcome Inlet. Mike owns Sea Wolf Adventures, a tour company that integrates unparalleled wildlife-viewing experiences with Indigenous culture and lands.

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Sea Wolf Adventures also provides employment and trains young community members while reconnecting them to the land base, sacred sites, and places of cultural significance. Mike is passionate about sharing history and traditional knowledge as a speaker, multimedia producer, and teacher, and brings years of experience as an outdoor adventure operator.
Paula Cranmer-Underhil

Paula Cranmer-Underhill, of 'Namgis and Nle?kepmx Nations, has made Sto:lo Territory (Chilliwack) her home for more than 40 years. She is the owner of Spapium "Little Prairie" Farm, a healing destination that grows food with the use of sustainable farming methods and modern technology.

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With 20 years of experience in Indigenous economic development, Paula is a graduate student at Royal Roads University and has obtained graduate certificates in Sustainable Tourism Management, Destination Development, Tourism Leadership, and Social Entrepreneurship. Paula shares her insights and provides marketing strategy and program support to Indigenous Tourism BC's management team.
Shawna McKay

Shawna Mckay was born and raised in Sto: lo Territory (Chilliwack) and has since lived in communities within the lower mainland of British Columbia. Shawna's BA in Applied Design for Marketing and diverse work experience have been instrumental in her success in many roles, including entrepreneur, marketing consultant, and designer.

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Shawna began working for the Haida community in 2011 and is now as a brand manager for the Haida Enterprise Corporation (HaiCo). She works collaboratively with the Marketing Advisory Committee, dedicated to the development of marketing programs that support Indigenous Tourism BC’s Stakeholders and the growth of Indigenous tourism in BC.
Shirley Lang

Multi-award-winning Cree-Metis Shirley Lang, Kaug Auk Shee (Festival of the Raven), is an Executive Private Chef. She creates cuisine that marries unexpected flavours and spices to create Indigenous, globally-inspired food.

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Local Chiefs and Elders granted permission to Shirley to practice her craft on the Traditional Territory of the Lekwungen Peoples of the Coast Salish Nation. For this honour she is forever grateful.

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