We serve a mandate to partner with Indigenous tourism businesses and First Nations communities to create meaningful tourism experiences that share histories, cultures, and lands on their terms.
Through training, funding, partnership and marketing initiatives, we help elevate tourism offerings, broaden the reach of Indigenous stories and experiences, and amplify the voices of First Nations and Indigenous tourism leaders.
Whether you are a First Nation looking to diversify your economy, a storyteller or entrepreneur looking to share your culture, or a business looking to grow, Indigenous Tourism BC is here to support you. Together, we can build skills, make connections, and share stories that will prepare you, your business, and your community for sustainable success.
Benefits
The following are four key areas where we focus our support. Every year, our programs grow to respond to industry and individual needs.
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ITBC supports your brand’s visibility and reach through targeted marketing and promotional opportunities. Stakeholders are eligible for inclusion on ITBC’s consumer website, ensuring your tourism offering is discoverable by both local and international audiences. You may also be featured in digital content projects—including image and video productions—enhancing the quality and appeal of your brand story.
Stakeholders may participate in ITBC’s consumer marketing campaigns and be considered for media opportunities and Familiarization (FAM) tours, which offer invaluable exposure to travel media, influencers, and potential buyers. Moreover, ITBC represents stakeholders at international trade shows and sales missions, ensuring a global platform for Indigenous tourism experiences rooted in authenticity.
All market-ready businesses are automatically awarded the Indigenous-owned Designation, and have the opportunity to apply for the Authentic Indigenous Designation.
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ITBC facilitates connection and collaboration through strategic partnerships and initiatives. Stakeholders benefit from network expansion, gaining opportunities to build relationships with fellow Indigenous operators, non-Indigenous tourism organizations, and other partners across the sector. Through special project collaborations, ITBC also enables stakeholders to participate in unique content, training, or market development efforts that align with community goals.
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ITBC provides stakeholders with the tools, resources, and guidance necessary to grow and elevate their tourism experiences. This includes access to training opportunities tailored to capacity building, as well as business development tools and resources designed to help navigate the evolving tourism economy.
Stakeholders benefit from business development pathfinding, including advisory support, expert guidance, and advocacy that respects cultural values and economic aspirations. Finally, stakeholders are regularly made aware of funding opportunities to support growth, innovation, and resilience within their businesses and communities.
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Through our commitment to strong governance and member participation, stakeholders are empowered to influence the future of Indigenous tourism in BC. Benefits include the right to vote and nominate candidates for ITBC’s Board of Directors, ensuring community voices shape organizational direction. Stakeholders are also invited to Annual General Meetings (AGMs), where they can contribute to strategic discussions, access important updates, and celebrate collective achievements.
To help stakeholders make informed decisions, ITBC shares email updates and an optional newsletter, offering timely insights, opportunities, and news. Access to industry research further supports evidence-based planning and innovation.
Pillars of Support
We champion Indigenous tourism at every level—regional, provincial, national, and global. By advocating for Indigenous rights, representation, and economic inclusion, we help ensure your voice is heard and your interests are protected.
We showcase Indigenous stories, culture, and experiences through high-impact marketing, storytelling, and partnerships. You are not just seen—you are celebrated.
We provide capacity-building opportunities through training, mentorship, and knowledge sharing. Our goal is to equip you with what you need to succeed, on your terms.
We foster a network of Indigenous tourism businesses, service providers, funders, and communities. Our ecosystem is built on relationships—because we go further when we go together.
We blend traditional knowledge with modern approaches to empower a meaningful, competitive, and distinctly Indigenous tourism industry. Our support is culturally informed and future-focused.
As a Stakeholder with Indigenous Tourism BC, you gain more than just access to services—you join a community. A community working together to grow Indigenous tourism in a way that is authentic, sustainable, and deeply grounded in Indigenous values.
Download our full Stakeholder Benefits Guide:
Your tourism journey awaits!
Indigenous Tourism BC has a dedicated team to support businesses, individuals, First Nations and Indigenous communities across the province.
The Regional Indigenous Tourism Specialists (RITS) are more than local experts. They are passionate advocates for Indigenous tourism, driven by the love for the communities we serve. The team provides pathfinding assistance and at times, provide one-on-one support.
