Jordie Johnson
Senior Manager, Destination Development
ITBC has dedicated a team of Indigenous Tourism Specialists who provide pathfinding assistance, offering one-on-one support to First Nations and Indigenous communities, tourism businesses and entrepreneurs.
The Indigenous Tourism Specialists are much more than local experts—they are passionate advocates for Indigenous tourism, driven by a love for the communities they serve. These specialists work closely with First Nations and Indigenous entrepreneurs and leaders across B.C., offering personalized, region-specific support to help them harness their unique potential. What sets Indigenous Tourism Specialists apart is their deep commitment to the First Nations and Indigenous Peoples and cultures they work with, combined with a strong belief in the power of tourism to uplift, preserve, and share Indigenous traditions.
Meaningful Collaboration
This team doesn’t just guide businesses; they form genuine relationships, becoming trusted partners who understand the value of cultural integrity and the importance of community-driven growth. Their role extends beyond business planning and connecting First Nations and Indigenous tourism businesses to resources—they are invested in the stories, traditions, and futures of the First Nations and Indigenous Peoples they work with. By helping develop market-ready experiences, assisting with access to funding, and fostering collaboration within regional tourism networks, Indigenous Tourism Specialists are making a real impact, helping First Nations and Indigenous tourism businesses thrive while protecting their cultural heritage.
Their work shows that tourism, grounded in respect and partnership, can be a powerful force for economic growth and cultural revitalization.
Senior Manager, Destination Development
Indigenous Tourism Specialist, Engagement & Development, VCM
Indigenous Tourism Specialist, Destination Vancouver & ITBC Operations
Indigenous Tourism Specialist, Engagement & Development, TO, CCC, KRT
Indigenous Tourism Specialist, Engagement & Development, VI
“Jamie has worked with me for over two years now. She’s been amazing – she’s very personable, hardworking and knowledgeable. She doesn’t just share information about ITBC and her role, but other funding options, training and network opportunities. Both my consulting company and my resort have benefited greatly in many ways: funding, grants, advertising, clients and much more. … I encourage your community/business to connect with her as she is truly a wealth of information and networking opportunities.”
Desiree Baker, Grandpa’s Heart at Nicklen Lake Resort, Vernon, BC