Indigenous Tourism Specialists

two beach chairs sit facing a body of water with mountains in the background

There are more than 200 Indigenous communities across British Columbia, each with unique opportunities and resources to participate in the growing Indigenous tourism industry.

Indigenous Tourism BC connects these diverse communities to tourism development opportunities based on current regional strategies with the help of four Regional Indigenous Tourism Specialists in the Cariboo Chilcotin Coast, Northern British Columbia, Vancouver Island and Thompson Okanagan Regions.

Our goal is to support the advancement of Indigenous tourism by providing responsive and respectful region-specific support, engagement and information.

Dedicated local experts are available to connect emerging entrepreneurs, growing businesses, and interested communities to development and planning opportunities, programming, and resources that will help get your Indigenous tourism business to the next level.

Play Learn More About ITBC's Indigenous Tourism Specialists
Amanda Adams Acting Indigenous Specialist and IarT Manager, Thompson Okanagan Region

Amanda is a member of Nlaka'pamux Nation from Lytton, BC, and currently lives in Shackan First Nation. She is passionate about land-based activities, never-ending cultural learning, and working for Indigenous people.

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Angela Pfeiffer Indigenous Specialist, Cariboo Chilcotin Coast Region

Angela is originally from Alberta, although she became enchanted with BC’s fabulous landscapes and decided to make it her home. Her dedication to First Nation priorities began while working in Saskatchewan for the First Nations Agricultural Council.

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Jolleen Dick Indigenous Specialist, Tourism Vancouver Island Region

Jolleen Dick is a Nuu-chah-nulth woman and a proud member of Hupacasath First Nation in the Alberni Valley. After completing her Tourism Management degree at Vancouver Island University in Nanaimo, Jolleen moved back home to Port Alberni in 2014 and got involved in the community.

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Lucy Martin Indigenous Specialist, Northern BC Region

Lucy Martin is a member of the McLeod Lake Tse’khene where she has previously served terms as off-reserve councillor and as an elected member of the Board of Trustees.

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©2020 Indigenous Tourism Association of BC. All Rights Reserved.

The Indigenous Tourism Association of British Columbia is a non-profit, membership-based organization that is committed to growing and promoting a sustainable, culturally rich Indigenous tourism industry.