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Indigenous Tourism Specialists

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There are more than 200 Indigenous communities across British Columbia, each with unique opportunities and resources to participate in the growing Indigenous tourism industry.

Indigenous Tourism BC connects these diverse communities to tourism development opportunities based on current regional strategies with the help of five Regional Indigenous Tourism Specialists in the Cariboo Chilcotin Coast, Northern British Columbia, Vancouver Island, Thompson Okanagan and Vancouver Coast and Mountains.

Our goal is to support the advancement of Indigenous tourism by providing responsive and respectful region-specific support, engagement and information.

Dedicated local experts are available to connect emerging entrepreneurs, growing businesses, and interested communities to development and planning opportunities, programming, and resources that will help get your Indigenous tourism business to the next level.

Play Learn More About ITBC's Indigenous Tourism Specialists
Francine Douglas INDIGENOUS SPECIALIST, VANCOUVER COAST AND MOUNTAINS REGION

Francine Douglas is Stó:lō and Tsimshian. Francine values the cultural teachings she learns from her family, including knowing who you are and where you come from.

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Francine holds a BA in psychology and anthropology from the University of British Columbia (UBC) and was the proud valedictorian of the UBC Sauder School of Business Aboriginal Business Management Program. She served Sto:lo Nation as coordinator of tourism, communications, and event programs. With more than ten years of business experience in Stó:lō Territory, Francine is the owner of Cheam Trading Post and co-owns Stó:lō Seafood Company, a salmon processing facility near Harrison Bay in Sq'éwlets First Nation. Francine believes that Indigenous tourism is an opportunity to learn, share, and practice xwelmexw values.
Jolene Sampare Indigenous Specialist, Northern BC Region

Jolene Sampare HIway’ Ksim Gisk’aast niiy’ ii wilps Wisin Xblitw wil witgwiy ii Laxgalts’ap will jogay’. Jolene Sampare is Killerwhale from the house of Wisin Xbiltkw and resides in the Nisga’a community of Laxgalts’ap.

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Jolene has worked with the Hli Goothl Wilp Adokshl Nisga’a – Nisga’a Museum since it opened in 2011. She began with the organization as the Gift Shop Coordinator and worked her way to her most recent position of Museum Coordinator. In the spring of 2017 Jolene completed the lead role on her first exhibition at the Nisga’a Museum, which included a community engagement project resulting in over 1,200 photos and 800 individual entries dedicated to the exhibition. She is passionate about Indigenous issues, repatriation and furthering opportunities for Indigenous leaders. Jolene completed her Office Administration Diploma through Nicola Valley Institute of Technology and more recently graduated from the Cultural Resource Management Program at the University of Victoria.

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