Experience Development

ITBC works directly with Indigenous entrepreneurs and communities across B.C., providing the tools, training, and support they need to develop and grow sustainable tourism offerings. Through partnerships with organizations like Destination B.C., we help businesses at every stage of development, offering destination development programs, market readiness funding, and hands-on workshops.

Tailored Support
With Regional Indigenous Tourism Specialists across B.C., we provide locally informed and personalized support in developing meaningful and successful tourism experiences. This work matters—it enables First Nations and Indigenous communities to share their cultures, advance reconciliation, and grow local economies. It also supports welcoming visitors in ways that honour traditions, land, and sustainability. Through strong relationships with our Stakeholders, we help Indigenous tourism businesses thrive and shape the future of tourism in B.C.

Co-Creating Experiences
Experience Development focuses on co-creating tourism experiences honouring Indigenous cultures, traditions, and values. It involves shaping offerings such as guided tours, cultural performances, and storytelling to reflect the community’s identity and respect for the land. These experiences are not just market-ready but are grounded in cultural authenticity, allowing visitors to engage meaningfully with Indigenous history and knowledge in a way that benefits both the community and the environment.

Projects and Initiatives
ITBC plays a key role by supporting Indigenous tourism development through initiatives like the Invest in Iconics Strategy, a long-term collaboration with Destination BC that integrates First Nations and Indigenous Peoples’ perspectives into the branding of iconic travel routes. This strategy promotes culturally rich tourism experiences while honouring Indigenous traditions and fostering economic growth.

Additionally, ITBC’s capacity-building efforts provide training and workshops for First Nations and Indigenous tourism business operators, equipping them with the tools to enhance visitor experiences, build market readiness, and align tourism with community values, all while ensuring economic resilience. Another example of experience development collaboration is ITBC’s partnership with the Huu-ay-aht First Nations Group of Businesses, helping to expand their Dark Sky Festival. This multi-day event highlights cultural heritage through connection with the night sky and promotes regional tourism.