• ITBC Corporate Plans, Strategies and Reports

    Find historical and current documents published by Indigenous Tourism BC related to the organization’s strategic plans, annual reports and other information.

ITBC Corporate Plans, Strategies and Reports

Strengthening our Roots & Branches Corporate Strategy 2023-2027

Indigenous Tourism BC’s Corporate Strategy 2023-2027 is a five-year plan to grow a system of interconnection that upholds Indigenous-led plans for thriving communities, cultures, and lands.

Annual Report 2024-2025

Indigenous Tourism BC’s 2024-2025 Annual Report includes coverage of our work in partnerships, marketing, experience development, and leadership and organizational development.

Indigenous Alignment Strategy 2021-2024

Indigenous Tourism BC’s Alignment Strategy 2021-2024 is a three-year plan to rebuild and grow BC’s Indigenous tourism sector through COVID-19 and beyond. The plan outlines the immediate and future activities for ITBC to increase alignment with Indigenous, provincial, regional and federal partners to strengthen and improve BC’s collaborative tourism network.

Up close image of a woman playing a shaker.

Annual Report 2023-2024

Indigenous Tourism BC’s 2023-2024 Annual Report includes coverage of our work in partnerships, marketing, experience development, and leadership and organizational development.

Traditional drum

Pulling Together Strategic Plan 2017-2022

Indigenous Tourism BC’s “Pulling Together” Strategic Plan 2017-2022 is a five-year corporate plan. The plan includes a results-based approach to ensure Indigenous tourism brings great prosperity and hope to Indigenous communities across the province.

A person wearing a headdress

Annual Report 2018-2019

Indigenous Tourism BC’s 2018-2019 Annual Report includes coverage of our work in partnerships, marketing, experience development, and leadership and organizational development.

A man wearing traditional clothing in a canoe with a drum

Annual Report 2017-2018

Indigenous Tourism BC’s 2017-2018 Annual Report presenting results related to our four strategic pillars: Marketing, Experience Development, Partnerships and Special Projects and Leadership.

Traditional drum

Action Plan 2019-2020

Indigenous Tourism BC’s 2019-2020 Action Plan presents the direction for the organization based on the 5-Year Strategy.

People hiking on a tour

Blueprint Strategy 2005

Developed in 2005, the Blueprint Strategy is a foundational document for Indigenous Tourism BC. The research brought together Stakeholder voices to develop a plan of action, or comprehensive “Blueprint”, for Indigenous cultural tourism development over the short, medium and long-term.

Mask being carved out of wood.