Find historical and current research on all aspects of the tourism industry, including trends, strategies, economic impact, visitor statistics, and business and employment data.
Destination BC’s profile on the Indigenous Tourism Sector Profile in 2025 provides the latest information and highlights on BC’s Indigenous tourism sector, including economic impact, business characteristics, target traveller markets, and key trends shaping its growth. The industry size, employment figures, direct GDP contribution, and regional distribution of businesses are included alongside traveller interest data across domestic and international markets.
Destination BC’s Market Profile for British Columbia contains the latest information and highlights on key domestic markets. These profiles summarize target markets, including the size of the market, volume and expenditures in BC, and traveller and trip characteristics. The latest market highlights and indicators of future travel are also included. Highlights and factors are ever-changing—as such, those available are time-stamped from the date of distribution.
Destination BC’s Regional Market Profiles summarize key tourism indicators and provide a general overview for each of the province’s six tourism regions. These publications offer the most recent available data, including visitor volume, traveller characteristics, seasonal travel, spending patterns, tourism’s economic contribution, considerations for growth, and more.
Published annually by Destination BC, the Value of Tourism in British Columbia summarizes information on the economic value the tourism industry contributes to the province. This publication summarizes 10 years of tourism revenue, gross domestic product, and business and employment data. Visitor volume and market origin data are also summarized.
This monthly publication from Destination BC summarizes customs entries data to British Columbia and Canada from selected markets of origin. The International Visitor Arrivals publication includes information for both the particular month and year-to-date, and includes percentage changes over the same period of the previous year.
The Tourism Indicators database is updated monthly by Destination BC. It includes key tourism statistics such as international visitor arrivals data, provincial room revenue, commercial restaurant receipts, provincial and regional occupancy rates, and average daily room rates, regional airports, ferries, and convention centres.
Destination BC’s Resident Research monitors and reports on BC residents’ perspectives on the tourism industry. This includes an annual resident perceptions survey and snapshot series reporting.
These publications and research profiles are published by Destination BC and relate to various activities and sectors, including outdoor recreation, skiing, snowboarding, cycling, enjoying wine.
Destination Canada’s Global Tourism Watch provides consumer-based intelligence on 10 markets around the world, and in Canada. The annual study monitors awareness, travel intentions, and other key market indicators for Canada, assesses perceptions of Canada, identifies the general experiences sought by travellers, and identifies motivators or barriers for travel to Canada.
