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The Value of Indigenous Tourism
This in-house ITBC training provides insights into sustainable and authentic Indigenous tourism in BC, its cultural impact and its economic value to First Nations.
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Indigenous Ambassador
This in-house ITBC workshop is about the value of being an Indigenous ambassador, how to amplify your own Indigenous culture and how to introduce visitors to First Nations.
Practical Tools for a Changing Market
Learn practical ways to strengthen your business in a changing market and how to leverage sustainability trends.
This 60-minute workshop is for Indigenous tourism operators who want to strengthen their business in a changing market. Through a mix of short presentations and open conversation, we’ll look at current trends and explore risks and opportunities. Grounded in Indigenous perspectives on sustainability and interconnectedness, we’ll share practical ways to think about market positioning — including how to market sustainability, reach the right visitors, and communicate what is inherent and sacred.
There will also be space to reflect, ask questions, and learn from each other’s experiences. You’ll leave with practical ideas and insights to support your next steps, from attracting aligned visitors to guiding how you grow and share your work.
There will also be space to reflect, ask questions, and learn from each other’s experiences. You’ll leave with practical ideas and insights to support your next steps, from attracting aligned visitors to guiding how you grow and share your work.
Virtual Session: May 28th, 2026 at 10:00-11:00 AM PST
Hosted By: Connect7 Experts in tourism strategy, event management, sustainability consulting, and community engagement. “We believed tourism and events could be a force for good, if they were designed with intention.”
Featured Guest: Allison Evans, Gulf Island Seaplanes
Agenda:
1. Opening Circle – Setting Context (10 min)
2. Current Market Landscape (10 min)
3. Market Positioning (15 min)
4. Connection Circle – Group Exchange (10 min)
5. Closing Circle – Reflection and Next Steps (15 min)Eligibility
Indigenous Tourism BC invites all eligible participants to participate:
2. Current Market Landscape (10 min)
3. Market Positioning (15 min)
4. Connection Circle – Group Exchange (10 min)
5. Closing Circle – Reflection and Next Steps (15 min)Eligibility
Indigenous Tourism BC invites all eligible participants to participate:
- Indigenous peoples (First Nations, Inuit, Metis) residing in BC
- Indigenous-owned tourism businesses (51%+ Indigenous ownership), and employees of
- First Nations-owned tourism businesses (51%+ First Nations ownership), and employees of
Questions? Email [email protected]
To learn more, visit www.indigenousbc.com/training