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Working with the Wider Tourism Industry
We recognize the vital role partnerships with the broader tourism industry play in advancing the presence of First Nations and Indigenous tourism businesses across the sector. Through collaboration with non-Indigenous organizations and businesses, ITBC bridges gaps, removes barriers, and supports the sustainable growth of Indigenous tourism in British Columbia. These relationships are key to building a more inclusive industry that benefits First Nations and Indigenous communities, partners, and visitors.
The Friends of ITBC Program
This program deepens ITBC’s partnerships with the broader tourism industry by offering non-Indigenous organizations meaningful ways to support Indigenous tourism through financial or in-kind contributions. These collaborations help provide critical resources to Indigenous businesses, fuelling growth and removing operational barriers. With a tiered structure—Salmon, Wolf, Bear, and Eagle—the program offers varying levels of engagement, including co-branding and cooperative marketing opportunities. It ultimately supports economic sovereignty for First Nations and Indigenous communities while advancing collaborative efforts toward Truth and Reconciliation and sustainable tourism development.