• ROOTED IN RESPECT

    An Indigenous Welcome to FIFA World Cup 2026™ Vancouver

Opportunities for First Nations Communities and Indigenous Tourism Businesses

The world’s attention turns to the unceded territories of the three Host Nations: xʷməθkʷəyəm (Musqueam), Sḵwxwú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) for the FIFA World Cup 2026™ this June 11 to June 19. 

Indigenous tourism businesses and First Nations communities across BC are invited to take part in one of the world’s most significant global events. With seven official matches taking place in Vancouver, FIFA World Cup 2026™ offers a globally significant moment to centre First Nations voices, cultures, and stewardship. While the matches will be played in Vancouver, the opportunities created by this event extend across British Columbia.

  • Share Indigenous cultures, histories, and perspectives with an international audience
  • Welcome visitors to Indigenous-led tourism experiences across the province
  • Support long-term economic and cultural benefits for Indigenous communities

Share this Welcome From Musqueam, Squamish, and Tsleil-Waututh Nations

In collaboration with the xʷməθkʷəy̓əm (Musqueam Indian Band), Sḵwx̱wú7mesh (Squamish Nation), and səlilwətaɬ (Tsleil-Waututh Nation), Indigenous Tourism BC (ITBC) has produced a compelling and authentic welcome protocol video to greet global visitors to their shared and unceded Territories.

Share this welcome with your audience and encourage visitors to learn more about Indigenous experiences and events during FIFA World Cup 26™.

Welcome to Home Pitch at FIFA Fan Festival™

  • Join Indigenous Tourism BC at Home Pitch

    Indigenous Tourism BC invites you to experience Indigenous cultures, stories, and celebrations at Home Pitch in the FIFA Fan Festival™.

    Join us throughout National Indigenous History Month and on National Indigenous Peoples’ Day (June 21) for cultural sharing, storytelling by community members, and Indigenous experiences and performances.

    Celebrate the rich cultures, traditions, and communities of the Host Nations while discovering Indigenous tourism experiences from across British Columbia.

  • Indigenous Activations Schedule in June

    June 13Canoe Cultures Indigenous craft-making experience (early afternoon)
    June 18 & 24Squamish Nation cultural experiences (early afternoon)
    June 21National Indigenous Peoples’ Day Celebration featuring cultural sharing, storytelling, performances, and Canoe Cultures craft-making activities (morning–early afternoon)
    June 26Musqueam Nation cultural experiences (afternoon)
    June 27Tsleil-Waututh Nation cultural experiences (midday–afternoon)
    June 28Indigenous Athletics Academy soccer drills and fun (afternoon)

    Programming dates and times are subject to change.

  • Indigenous Activations Schedule in July

    July 4Canoe Cultures Indigenous craft-making experience (early afternoon)
    July 5Musqueam Nation cultural experiences (midday–afternoon)
    July 7Tsleil-Waututh Nation cultural experiences (morning–midday) and Squamish Youth Soccer (Late Afternoon)
    July 11Tsleil-Waututh Nation and Musqueam Nation Cultural Experiences (midday–late afternoon)

    Programming dates and times are subject to change.

Indigenous athletes and mentors are sharing how soccer has shaped their lives, strengthened their communities, and inspired the next generation.

Consider sharing these stories across your social channels throughout June and July to help amplify Indigenous athletes and healthy communities in British Columbia.

“It saved my life,” says Mateo of his lifelong connection to soccer.

Watch how Mateo Kostering, a proud member of the Musgamagw Dzawada’enuxw Nation and the Namgis Nation and an Indigenous Leader in Sport, is strengthening Indigenous youth and community through the power of sport.

“I don’t think soccer ever has been just a game for me,” says Lacey Baker of the role soccer has played in her life.

Meet Lacey Baker, a proud member of the Squamish Nation. Lacey uses the power of sport to create safe, inclusive spaces where Indigenous youth can build confidence, connection, and community.

Submit Your Events

Share Your National Indigenous History Month and Peoples Day Events

If your Nation is hosting a watch party or participating in a FIFA World Cup 26™ Vancouver event, we would love to amplify your message.

Many events during this time are open to the public and offer meaningful opportunities for cultural sharing and learning.

We welcome additions to our Events Board, including powwows, gatherings, workshops, film screenings, and other public events.

Maya Lang, Vice President of Global Marketing at Destination BC (DBC), and Paula Amos, Chief Marketing & Development Officer at ITBC

Webinar: How Indigenous Tourism Businesses Can Benefit from FIFA World Cup 2026™

The webinar highlights the significant opportunities that the FIFA World Cup 2026 presents for Indigenous tourism businesses and communities across British Columbia.

Your one-stop hub for all things tourism related to FIFA World Cup 26™

Destination BC FIFA World Cup 2026™ Playbook

Destination BC (DBC) has developed a dedicated FIFA World Cup 2026™ resource for the tourism industry, including a comprehensive playbook outlining how businesses can engage with the event, make the most of available opportunities, and follow brand compliance guidelines.

FIFA World Cup 2026™ Vancouver playbook

Access the latest updates, resources, and practical guidance.

This site provides key updates, planning resources, and insights to help Indigenous tourism businesses and communities across British Columbia prepare for and take advantage of opportunities before, during, and after the tournament.

DOWNLOAD ITBC APP 

Share the ITBC App on your social media and print QR codes for guests to scan and download our app at your place of business. Spread the word on Indigenous tourism and connect your visitors to learning pathways and Indigenous experiences in BC.

To send in your offer, share your experience, or ask any questions, please email  ITBC Stakeholder Manager at [email protected].