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Rooted In Respect:
An Indigenous Welcome to FIFA World Cup 2026™
Opportunities for First Nations Communities and Indigenous Tourism Businesses
As Vancouver prepares to host the FIFA World Cup 2026™, the world’s attention turns to the unceded territories of the three Host Nations: xʷməθkʷəyəm (Musqueam), Sḵwxwú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh).
With seven official matches taking place in Vancouver, FIFA World Cup 2026™ offers a globally significant moment to centre First Nations voices, cultures, and stewardship. While the matches will be played in Vancouver, the opportunities created by this event extend across British Columbia.
Indigenous tourism businesses and First Nations communities across BC are invited to take part in one of the world’s most significant global events. As the largest single sporting event in the world, the FIFA World Cup 2026™ offers opportunities to:
- Share Indigenous cultures, histories, and perspectives with an international audience
- Welcome visitors to Indigenous-led tourism experiences across the province
- Support long-term economic and cultural benefits for Indigenous communities
Indigenous Tourism BC is committed to supporting Indigenous tourism businesses and communities in a good way.
This dedicated page will be updated as opportunities arise and outlines how ITBC is promoting Indigenous tourism while supporting businesses in preparing for and capturing the global attention generated by FIFA World Cup 2026™.
Scroll on to check out updates, opportunities, tools, and ways to get involved >>
“It saved my life,” says Mateo of his lifelong connection to soccer.
Watch how Mateo Kostering, a proud member of the Musgamagw Dzawada’enuxw Nation and the Namgis Nation and an Indigenous Leader in Sport, is strengthening Indigenous youth and community through the power of sport.
From player to mentor, Mateo is using sport to uplift the next generation of modern-day warriors by building confidence, resilience, and connection to culture and community.
Submit Your Events
Share Your National Indigenous History Month and Peoples Day Events
If your Nation is hosting a watch party or participating in a FIFA World Cup 26™ Vancouver event, we would love to amplify your message.
Many events during this time are open to the public and offer meaningful opportunities for cultural sharing and learning.
We welcome additions to our Events Board, including powwows, gatherings, workshops, film screenings, and other public events.
Maya Lang, Vice President of Global Marketing at Destination BC (DBC), and Paula Amos, Chief Marketing & Development Officer at ITBC
Webinar: How Indigenous Tourism Businesses Can Benefit from FIFA World Cup 2026™
The webinar highlights the significant opportunities that the FIFA World Cup 2026 presents for Indigenous tourism businesses and communities across British Columbia.
Your one-stop hub for all things tourism related to FIFA World Cup 26™
Destination BC FIFA World Cup 2026™ Playbook
Destination BC (DBC) has developed a dedicated FIFA World Cup 2026™ resource for the tourism industry, including a comprehensive playbook outlining how businesses can engage with the event, make the most of available opportunities, and follow brand compliance guidelines.
FIFA World Cup 2026™ Vancouver playbook
Access the latest updates, resources, and practical guidance.
This site provides key updates, planning resources, and insights to help Indigenous tourism businesses and communities across British Columbia prepare for and take advantage of opportunities before, during, and after the tournament.
DOWNLOAD ITBC APP
Share the ITBC App on your social media and print QR codes for guests to scan and download our app at your place of business. Spread the word on Indigenous tourism and connect your visitors to learning pathways and Indigenous experiences in BC.
To send in your offer, share your experience, or ask any questions, please email ITBC Stakeholder Manager at [email protected].
Aerial view over BC Place in Vancouver at dusk.