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Leadership & Organizational Innovation
Collaborating with Indigenous communities to secure shared leadership in the Indigenous tourism industry.
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Experience Development
Providing programs for all stages of Indigenous experience and destination development.
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Marketing
Delivering programs dedicated to raising awareness of the diverse Indigenous tourism experiences in British Columbia.
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Partnerships & Special Projects
Building partnerships that support our mission, vision, and values contributing to Indigenous tourism opportunities.
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Welcome to Indigenous Tourism British Columbia
Living the brilliance of our ancestors’ teachings, today.
ROOTED IN RESPECT: An Indigenous Welcome to FIFA World Cup 2026™
As Vancouver prepares to host the FIFA World Cup 2026™, the largest single sporting event in the world, global attention will turn to the unceded territories of the three Host Nations: xʷməθkʷəyəm (Musqueam), Sḵwxwú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh).
While matches will take place in Vancouver, the opportunities created by this moment extend across Indigenous lands throughout British Columbia. Indigenous Tourism BC is committed to supporting Indigenous tourism businesses and communities in a good way — before, during, and beyond the tournament.
Through resources, tools, partnerships, and promotion, we are working to ensure Indigenous tourism in British Columbia is visible, prepared, and positioned to benefit from the global attention this event will bring.
Explore updates, opportunities, and ways to get involved.
How We Support Our Stakeholders
Everything is Connected.
Our lands, our waters, our stories, our Peoples—woven together in a way that cannot be separated. This belief shapes everything we do.
Become an Indigenous Tourism BC Stakeholder
Join Indigenous Tourism BC’s Stakeholder program to connect with expert guidance, training, funding, networking, and valuable industry insights. As a Stakeholder, you’ll gain access to support, opportunities, and resources to help your business thrive and reach its full potential.
Our Impact in Action
Discover the stories that highlight our commitment to making a difference, from groundbreaking initiatives to community-driven change.
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Announcing $6M Tourism Training Initiative
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Authentic Indigenous Program Renewal
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The Invest in Iconics Strategy
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Funding BC Visitor Centres
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Engaging Nsyilxcən Youth at the Nk’Mip Desert Cultural Centre
Featured Tourism Training
We provide free tourism training for current and aspiring Indigenous tourism workers, employers and communities in B.C.
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Digital Marketing Accelerator
Get personalized digital marketing plans and guidance from eLearningU coaches with deep tourism industry expertise. Receive a comprehensive digital audit, 1-hour expert coaching call and a personalized implementation plan.
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Ready For Action: Develop and Package your Tourism Product
Learn how to transform and revitalize your approach to visitor experience design, creating long-lasting impressions with this self-paced online course. This program includes 1:1 coaching with the Tourism Cafe experts once complete.
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Supervisor Training
Ready to take the lead in tourism? The Supervisor Training course gives you the skills to manage teams, communicate effectively, oversee operations, and deliver top-notch service — all while promoting equity and safety. Built with industry experts, it’s your step toward confident, capable leadership in any tourism setting.
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Indigenous Ambassador
This in-house ITBC workshop is about the value of being an Indigenous ambassador, how to amplify your own Indigenous culture and how to introduce visitors to First Nations.
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Confident Conversations
Learn how to navigate tough conversations, give and receive feedback effectively, and handle conflict with confidence with this self-paced virtual training. Whether you're new to managing or looking to grow, you'll gain practical tools in performance management, conflict resolution, and communication.
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F&B Profit Accelerator
Unlock practical skills to boost your food and beverage business profits with this self-paced virtual training. Each session offers clear, actionable steps to help you control costs, increase sales, and create memorable guest experiences.
