For many Indigenous people, Tree is an all-giving Mother: she draws nourishment from the Earth and transforms it into oxygen, warmth, food, shelter, and clothing for her people. Mother Tree is the biggest plant, gives us oxygen, stores carbon, stabilizes the soil, and supports wildlife. At her core are the culture and people; her the tree rings tell their history.The Secwepemc people have an oral story that tells of the transformer Coyote taking Tree for his wife.
Mother Tree symbolizes ITBC’s core values in the organization of ITBC’s revised operating system. The improved operating system organizes core ITBC operations to realize regional growth potential and better position ITBC and its partners to capitalize on the advancing tourism environment while closely aligning with ITBC Stakeholders and industry partners.