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      • Capacity Building & Resilience Programs 2023-2024
      • Destination BC Funding
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    • Partnerships & Special Projects
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Values and Mission Statements

An aerial view of the Quaaout Lodge & Spa on the shore of Little Schuswap Lake
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    • Overview
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    • Marketing and Development Committee
    • Our Team
      • Leadership Model
      • Values
      • Organizational Structure

Indigenous Tourism British Columbia (ITBC) is a non-profit, Stakeholder-based organization that is committed to growing and promoting a sustainable, culturally rich Indigenous tourism industry.

Indigenous Tourism BC is regarded as a world leader in the development and promotion of authentic Indigenous cultural tourism products and experiences and is actively supporting the province in becoming a leading global destination for Indigenous tourism.

Through training, information resources, networking opportunities, experience development and marketing programs, ITBC is a resource for Indigenous entrepreneurs and communities in British Columbia who are operating or looking to start a tourism business. ITBC works closely with tourism, business, education, and government organizations to help Indigenous tourism businesses in BC offer quality experiences and actively promotes these experiences to visitors and local residents.

OUR MISSION & VISION

Our Vision is a prosperous and respectful Indigenous cultural tourism industry sharing authentic products that exceed visitor expectations.

Our Mission is to provide training, awareness, product development and marketing to support a sustainable, authentic Indigenous cultural tourism industry in BC while contributing to cultural preservation and economic development.

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The Indigenous Tourism Association of British Columbia is a non-profit, membership-based organization that is committed to growing and promoting a sustainable, culturally rich Indigenous tourism industry.

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