Shaping the future of Aboriginal Tourism

About Us

Indigenous Tourism British Columbia (ITBC) is a non-profit, stakeholder-based organization that is committed to growing and promoting a sustainable, culturally rich Indigenous tourism industry. A sustainable Indigenous tourism sector with diverse products in communities in every region of the province is recognized as one of the major focuses for achieving the target set by the Premier to double tourism revenues in B.C. by 2015. Through training, information resources, networking opportunities and co-operative marketing programs, ITBC is a one-stop resource for Indigenous entrepreneurs and communities in British Columbia who are operating or looking to start a tourism business. ITBC works closely with tourism, business, education and government organizations to help Indigenous tourism businesses in BC offer quality experiences and actively promotes these experiences to visitors and local residents.


Our vision is a prosperous and respectful Indigenous cultural tourism industry sharing authentic products that exceed visitor expectations.


Our Mission is to provide training, awareness, product development and marketing to support a sustainable authentic Indigenous cultural tourism industry in British Columbia while contributing to cultural preservation and economic development.

Strategic Pillars

CULTIVATE: Relationships
INSPIRE: Visitors
ACTIVATE: Experience Development
ADVOCATE: Indigenous Tourism


  • Leverage collaborative partnerships at the local, provincial and national level
  • Lead by being an engaging, innovative and results focused team.
  • A focused and insightful marketing strategy
  • Accelerate Authentic Experience Development
  • Establish a strong Indigenous Tourism Story to exhibit leadership within the Sector
  • Support the Growth of Indigenous Economies
  • Increase capacity and competitiveness of Indigenous businesses

Click here to download "Pulling Together: 2017-2022: A Five-year Strategy for Aboriginal Cultural Tourism in British Columbia" in PDF.