Shaping the future of Aboriginal Tourism

About Us

Indigenous Tourism British Columbia (ITBC) is a non-profit, stakeholder-based organization that is committed to growing and promoting a sustainable, culturally rich Indigenous tourism industry. A sustainable Indigenous tourism sector with diverse products in communities in every region of the province is recognized as one of the major focuses for achieving the target set by the Premier to double tourism revenues in B.C. by 2015. Through training, information resources, networking opportunities and co-operative marketing programs, ITBC is a one-stop resource for Indigenous entrepreneurs and communities in British Columbia who are operating or looking to start a tourism business. ITBC works closely with tourism, business, education and government organizations to help Indigenous tourism businesses in BC offer quality experiences and actively promotes these experiences to visitors and local residents.


Our vision is a prosperous and respectful Indigenous cultural tourism industry sharing authentic products that exceed visitor expectations.


Our Mission is to provide training, awareness, product development and marketing to support a sustainable authentic Indigenous cultural tourism industry in British Columbia while contributing to cultural preservation and economic development.


  • Improve awareness of Indigenous tourism among Indigenous communities and entrepreneurs
  • Support tourism-based community, human resources and economic development in Indigenous communities
  • Capitalize on key opportunities, such as festivals and events that will forward the development of Indigenous cultural tourism
  • Together with other tourism industry partners, participate in market research and marketing promotion and advertising initiatives and activities that benefit the Indigenous tourism industry
  • Improve communication with Indigenous tourism industry, keeping industry partners informed of important developments and ITBC’s plans and activities and providing them with opportunities to provide input to the association

Strategic Priorities

Our key five-year strategic priorities are:

  • Marketing
  • Experience Development
  • Partnerships & Special Projects
  • Leadership & Organizational Excellence

Click here to download "Pulling Together: 2017-2022: A Five-year Strategy for Aboriginal Cultural Tourism in British Columbia" in PDF.