Indigenous Tourism British Columbia (ITBC) is a non-profit, stakeholder-based organization that is committed to growing and promoting a sustainable, culturally rich Indigenous tourism industry. A sustainable Indigenous tourism sector with diverse products in communities in every region of the province is recognized as one of the major focuses for achieving the target set by the Premier to double tourism revenues in B.C. by 2015. Through training, information resources, networking opportunities and co-operative marketing programs, ITBC is a one-stop resource for Indigenous entrepreneurs and communities in British Columbia who are operating or looking to start a tourism business. ITBC works closely with tourism, business, education and government organizations to help Indigenous tourism businesses in BC offer quality experiences and actively promotes these experiences to visitors and local residents.
Our vision is a prosperous and respectful Indigenous cultural tourism industry sharing authentic products that exceed visitor expectations.
Our Mission is to provide training, awareness, product development and marketing to support a sustainable authentic Indigenous cultural tourism industry in British Columbia while contributing to cultural preservation and economic development.
ACTIVATE: Experience Development
ADVOCATE: Indigenous Tourism