Indigenous Tourism British Columbia (ITBC) is a non-profit, Stakeholder-based organization that is committed to growing and promoting a sustainable and culturally rich Indigenous tourism industry in the province of British Columbia. Through training, information resources, networking opportunities and co-operative marketing programs, ITBC is a one-stop resource for Indigenous entrepreneurs and communities in British Columbia who are already operating or looking to start a tourism business.
ITBC works closely with tourism, business, education and government organizations to help Indigenous tourism businesses in BC offer quality experiences and actively promotes these experiences to visitors and local residents. This is achieved through cultivating relationships with Indigenous communities and their entrepreneurs, inspiring visitors to experience Indigenous tourism, activating experience development for businesses and advocating for growth in Indigenous economies.
The Indigenous businesses and operators represented via ITBC range from boutique hotels and lodges to wineries and restaurants, cultural interpretive experiences, museums and are found in every corner of the province.