Shaping the future of Aboriginal Tourism

Destination Development

Aboriginal Tourism BC (AtBC) is partnering with Destination BC (DBC) to support AtBC Stakeholders, Aboriginal communities and entrepreneurs participation in DBC’s Destination Development program. The Destination Development program will bring together experienced facilitators to work with various stakeholders to develop a long-term strategic direction for destination development in BC. Together with
AtBC, Destination British Columbia is working on new ways to develop products and destinations, increase quality of visitor experiences, and ensure a high standard of services and amenities are in place to generate and sustain long-term demand for BC’s tourism industry inclusive of Authentic Aboriginal experiences and products.

AtBC strongly encourages the participation of its Stakeholders, Aboriginal communities and
entrepreneurs to participate in this program so that they can be part of and contribute to:
Situation Analysis that will provide an in depth overview of the current market trends and existing destination development activities or issues that are directly affecting tourism in your area
Asset Inventory that will provide an updated list of tourism assets to assist in strategy development, implementation and further tourism planning.
10-Year Destination Development Strategy that will include:
1. Identification of the area’s unique products, amenities and experiences;
2. Identification of strategic priorities;
3. Identification of policy areas that may impede future development activities;
4. Identification of partners and resources needed to support goals, and
5. Guidance on action and implementation planning

This will also be a great opportunity to discuss current business opportunities and future potential opportunities with local governments, businesses and industry.

For more information click here.


April 11, 12 & 16 - Northwest BC
April 17 & 18  - Interlakes
April 26 - West Kootenays
May 23 & 24 - Sunshine Coast