Shaping the future of Aboriginal Tourism

Indigenous Tourism BC Embarks on an Exciting Journey

November 5, 2018 (Coast Salish Territory, BC): Indigenous Tourism BC (ITBC) has embarked on a journey of evolution as the search for candidates to fulfill the role of external relations as a part of the top-level management team begins. Now, with the promise of positive change and a fresh perspective, the future of Indigenous tourism in British Columbia has never looked brighter.

These are exciting times for all of us with approximately 400 Indigenous tourism businesses operating in BC – a 33 percent increase over 2014 – contributing over $700 million of direct gross domestic output in 2016 (read ITBC Tourism Performance Audit report here).  We now seek a leader who will work as a member of the ITBC family to be an industry liaison, and strategic planner to guide the industry through continued growth, assist tourism businesses expand and flourish, and drive visitation and revenue numbers even higher.

We have hired an agency to assist in identifying strong candidates to join the top-level management team for this external relations and strategic planning position. Particularly, we are seeking an Indigenous leader who is grounded in strong cultural knowledge, values and principles. This person will work as part of a top-level operating system influenced on Indigenous traditional practices of collective decision-making and governance, which is led by a community-based Board. We intend to fill the position by February 2019, and will keep our industry members, Stakeholders and government partners updated throughout the process.

Currently, ITBC’s daily operations are business as usual, and are led by myself as Board Chair, and Frank Antoine, Co-Chair. Along with the entire ITBC team, we will continue to deliver all services and programs as outlined in the 2018/19 Action Plan. Our primary goals are, and will continue to be, cultivating relationships with Indigenous communities and entrepreneurs across BC; inspiring visitors to experience Indigenous tourism product; activating experience development for Indigenous businesses; and advocating for growth in Indigenous economies.

In the meantime, any enquiries you may have about funding negotiations and agreements can be directed to Henry Tso, Chief Financial Officer. Partnership agreements will continue to be overseen by Paula Amos, Director of Partnerships & Corporate Initiatives. Please feel free to contact any one of us with questions or concerns.


Brenda Baptiste
Chair, Indigenous Tourism BC