• Travel Trade & Media
  • News
  • Careers
  • Access Tourism Roadmap
  • Visit: Consumer Site
Destination British Columbia logo
  • Who We Are
    • Overview
    • Values and Mission Statements
    • Board Of Directors
    • Marketing and Development Committee
    • Our Team
      • Leadership Model
      • Values
      • Organizational Structure
  • What We Do
    • Overview
    • Experience Development
      • Destination Development
      • Training & Workshops
      • Indigenous Tourism Specialists
    • Marketing
      • Consumer Marketing
      • Travel Trade
      • Travel Media
    • Leadership & Innovation
    • Funding Sources
      • Indigenous Community Business Fund
      • Small and Medium Sized Business Recovery Grant
      • Push for Market-Readiness
      • Destination BC Funding
      • Other Funding Sources
    • Partnerships & Special Projects
      • Invest in Iconics
      • MOU's
      • Collaboration Agreements
      • Working With Indigenous Communities
  • Research & Insights
    • Overview
    • British Columbia
      • Research by International Markets
      • Research by BC Regions
      • Tourism Industry Performance
      • Destination Development Strategies
    • Indigenous Tourism in Canada
  • Stakeholders
    • Overview
    • Market-ready Standards
    • Authentic Indigenous
    • Events
    • News
    • Qualified Experts
  • Who We Are
    • Overview
    • Values and Mission Statements
    • Board Of Directors
    • Marketing and Development Committee
    • Our Team
      • Leadership Model
      • Values
      • Organizational Structure
  • What We Do
    • Overview
    • Experience Development
      • Destination Development
      • Training & Workshops
      • Indigenous Tourism Specialists
    • Marketing
      • Consumer Marketing
      • Travel Trade
      • Travel Media
    • Leadership & Innovation
    • Funding Sources
      • Indigenous Community Business Fund
      • Small and Medium Sized Business Recovery Grant
      • Push for Market-Readiness
      • Destination BC Funding
      • Other Funding Sources
    • Partnerships & Special Projects
      • Invest in Iconics
      • MOU's
      • Collaboration Agreements
      • Working With Indigenous Communities
  • Research & Insights
    • Overview
    • British Columbia
      • Research by International Markets
      • Research by BC Regions
      • Tourism Industry Performance
      • Destination Development Strategies
    • Indigenous Tourism in Canada
  • Stakeholders
    • Overview
    • Market-ready Standards
    • Authentic Indigenous
    • Events
    • News
    • Qualified Experts
  • Travel Trade & Media
  • News
  • Careers
  • Access Tourism Roadmap
  • Visit: Consumer Site

Research by International Markets

four hikers walk through the tall grass while boat travels in body of water behind them
  • Home
  • |
  • Research & Insights
  • |
  • British Columbia
  • |
  • Research by International Markets
  • Research & Insights
    • Overview
    • British Columbia
      • Research by International Markets
      • Research by BC Regions
      • Tourism Industry Performance
      • Destination Development Strategies
    • Indigenous Tourism in Canada

Publication and reports relevant to British Columbia’s key target markets.

A collection of documents containing research and insights into the various markets coming to BC. Documents are produced and published by Destination BC and Destination Canada.

Market Profiles
Global Tourism Watch

Market Profiles

Global Tourism Watch

A family stands at the edge of a dock that overhangs a beach and overlooks a large body of water

These publications summarize the size of the market, volume and expenditures in BC, traveller and trip characteristics, market insights, and top trends.

A woman and man stand together on a sandy hilltop next to a lake

In partnership with Destination Canada and other provincial tourism agencies, Destination BC participates in the Global Tourism Watch study to expand consumer-based intelligence in ten core markets. The overall objective of this study is to monitor awareness, travel intentions and capture key market indicators for Canada and British Columbia.

International Market Reports

Global Tourism Watch: Mexico Summary - 2018

August 2019
Download Report

Global Tourism Watch: Japan Summary - 2018

August 2019
Download Report

Global Tourism Watch: India Summary - 2018

August 2019
Download Report

Global Tourism Watch: France Summary - 2018

August 2019
Download Report

Global Tourism Watch: UK Summary - 2018

August 2019
Download Report

Global Tourism Watch: Germany Summary - 2018

August 2019
Download Report

Global Tourism Watch: Australia Summary - 2018

August 2019
Download Report

Global Tourism Watch: South Korea Summary - 2018

August 2019
Download Report

Global Tourism Watch: China Summary - 2018

August 2019
Download Report

Global Tourism Watch: US Summary - 2018

August 2019
Download Report

China Ski Study Summary - 2012

February 2019
Download Report

China Ski Study - 2012

February 2019
Download Report

Market Profile: South Korea - 2018

November 2018
Download Report

Market Profile: Washington - 2018

November 2018
Download Report

Market Profile: United States - 2018

November 2018
Download Report

Market Profile: United Kingdom - 2018

November 2018
Download Report

Market Profile: Ontario - 2018

November 2018
Download Report

Market Profile: Mexico - 2018

November 2018
Download Report

Market Profile: Japan - 2018

November 2018
Download Report

Market Profile: Germany - 2018

November 2018
Download Report

Market Profile: China - 2018

November 2018
Download Report

Market Profile: California - 2018

November 2018
Download Report

Market Profile: British Columbia - 2018

November 2018
Download Report

Market Profile: Australia - 2018

November 2018
Download Report

Market Profile: Alberta - 2018

November 2018
Download Report

Global Tourism Watch: Mexico Summary - 2017

January 2018
Download Report

Global Tourism Watch: Japan Summary - 2017

January 2018
Download Report

Global Tourism Watch: India Summary - 2017

January 2018
Download Report

Global Tourism Watch: France Summary - 2017

January 2018
Download Report

Global Tourism Watch: United Kingdom Summary - 2017

January 2018
Download Report

Global Tourism Watch: Germany Summary - 2017

January 2018
Download Report

Global Tourism Watch: Australia Summary - 2017

January 2018
Download Report

Global Tourism Watch: South Korea Summary - 2017

January 2018
Download Report

Global Tourism Watch: China Summary - 2017

January 2018
Download Report

Global Tourism Watch: United States Summary - 2017

January 2018
Download Report

Global Tourism Watch: Canada Summary - 2017

January 2018
Download Report

New Canadians Summary Report - 2017

January 2017
Download Report

Market Profile: All Markets - 2017

January 2017
Download Report

Market Profile: Alberta - 2017

January 2017
Download Report

Market Profile: Australia - 2017

January 2017
Download Report

Market Profile: British Columbia - 2017

January 2017
Download Report

Market Profile: California - 2017

January 2017
Download Report

Market Profile: China - 2017

January 2017
Download Report

Market Profile: Germany - 2017

January 2017
Download Report

Market Profile: Japan - 2017

January 2017
Download Report

Market Profile: Mexico - 2017

January 2017
Download Report

Market Profile: Ontario - 2017

January 2017
Download Report

Market Profile: United Kingdom - 2017

January 2017
Download Report

Global Tourism Watch: United States Summary - 2016

January 2016
Download Report

Global Tourism Watch: Germany Summary - 2016

January 2016
Download Report

Global Tourism Watch: United States Summary - 2016

January 2016
Download Report

Global Tourism Watch: Canada Summary - 2016

January 2016
Download Report

Receive updates, research and news you can use.

Enter your name and email address to receive all the latest, greatest news, updates and opportunities to win amazing prizes.

Sign Up

Getting Inspired

We walk gently and encourage visitors to educate themselves on the Indigenous cultures in BC. Sign up to stay in touch with us on all things Indigenous travel.

Indigenous Tourism BC

  • Contact Us
  • News
  • Events
  • Stakeholders
  • Privacy Policy
  • Site Map

Our Sites

  • Indigenous Tourism BC Consumer Site

Partner Sites

  • Destination BC
  • Pacific Economic Development Canada (PacifiCan)
  • Indigenous Services Canada
  • Indigenous Tourism Canada

Connect With Us:

Facebook Twitter Youtube Instagram

Subscribe to Our Newsletter

Subscribe
Destination British Columbia logo

©2021 Indigenous Tourism Association of BC. All Rights Reserved.

The Indigenous Tourism Association of British Columbia is a non-profit, membership-based organization that is committed to growing and promoting a sustainable, culturally rich Indigenous tourism industry.

Indigenous Tourism BC uses "cookies" to enhance the usability of its websites and provide you with a more personal experience. By using this website, you agree to our use of cookies as explained in our Privacy Policy