A collection of documents containing research and insights into the various markets coming to BC. Documents are produced and published by Destination BC and Destination Canada.
These publications summarize the size of the market, volume and expenditures in BC, traveller and trip characteristics, market insights, and top trends.
In partnership with Destination Canada and other provincial tourism agencies, Destination BC participates in the Global Tourism Watch study to expand consumer-based intelligence in ten core markets. The overall objective of this study is to monitor awareness, travel intentions and capture key market indicators for Canada and British Columbia.
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